Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. Summit Holy Cow! Need to Drive Leads?

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Internet Trends From The Web 2.0 What we do online is changing.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 9, 2010

This strategy should include a mix of tactics that will provide support to the campaign. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?”

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

MLT Creative

SEPTEMBER 30, 2010

The changing nature of our industry propels us to stay on top of the latest trends. October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Marketing Insider Group

JUNE 24, 2010

With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Need to Drive Leads?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

OCTOBER 5, 2010

I’m not sure NPV is the right metric for all marketing tactics. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. Brands are valuable assets that companies create, nurture and maintain with great care, right? It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg. required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. kenny madden Aug 13 2010 Michael, Great post. We discussed the great lead quality vs. lead quantity debate.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 21, 2010

For more questions or information about this study contact: Marilou Barsam TechTarget 117 Kendrick Street Needham, MA 02494 mbarsam@TechTarget.com www.TechTarget.com by Michael Brenner, July 21, 2010 Related Posts: How to Nurture The Great Unknown Leads Why Is Search…So…Darn…Hard?! All rights reserved.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

DECEMBER 1, 2010

So we started throwing more money at digital tactics that could show a real return on the investment. This is not about tactics. Rose Dec 1 2010 Lots of good points here, Michael. I’m glad to see so many more B2B marketers are talking about content as a strategy rather than as a tactic. Then the economy turned.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. We are so focused on tactical execution that we lose focus on the results. Debra summarizes at a high-level the need for integrated online programs and also demonstrates how social media can support these tactics.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 24, 2010

Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

OCTOBER 28, 2010

You may need to supplement your programs with these types of tactics depending on your corporate goals. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. But focusing on one primary objective will still produce secondary benefits.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 2, 2010

Try These Traditional Tactics Now Integrating Social Media and Search How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. That’s true, definitely.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 7, 2010

Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. Michael Brenner Jun 9 2010 Thanks Paige. Michael Brenner Dec 22 2010 I appreciate the inclusion.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Earnest Agency ). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

OCTOBER 21, 2010

Quality of leads delivered” was considered as most important by 464 respondents from the manufacturing sector as reported in Trends in Industrial Marketing 2010 released by GlobalSpec. Despite all the promises of online marketing tactics, industrial marketers are still wrestling with the same lead generation problem year after year.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Hubspot

APRIL 5, 2011

Studies Show the Decline of Traditional (Outbound) Marketing - The societal move away from accepting and responding to traditional marketing – advertising, direct mail, telemarketing, etc. Because of this, Marketing requires less interruptive, outbound marketing tactics and more engaging, inbound techniques. read full story ).

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). Attribution modeling will become a hot topic as digital marketers begin to understand and recognize the real cost of the “last click&# problem where results of marketing activities are tied to the last tactic a lead touched.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 27, 2010

by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?! I may have to borrow that.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Two years ago it was interesting. Related Posts: Need to Drive Leads?

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Two years ago it was interesting. Related Posts: Need to Drive Leads?

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment 29 Comments Post a comment Mario Sep 30 2010 More and more the line between sales and marketing is blured. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. Michael Brenner Oct 2 2010 Hi Nick, thanks for the comments.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

PureB2B

MAY 29, 2016

If you feel like you’ve tried every lead generation tactic in the book, this SlideShare presentation from Demand Wave offers five more untapped areas for lead generation you might want to give a crack. On their company blog, Demand Wave also has a great article about 2016’s tops trends in B2B digital marketing and SEO. Demand Wave.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

If you’ve reached a point where your old tactics don’t work anymore, take a ‘slide’ from the experts’ playbook and read up on the reasons outsourcing can give your business a new life. On their company blog, Demand Wave also has a great article about 2016’s tops trends in B2B digital marketing and SEO. Demand Wave. Inspired Marketing.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

If you’ve reached a point where your old tactics don’t work anymore, take a ‘slide’ from the experts’ playbook and read up on the reasons outsourcing can give your business a new life. On their company blog, Demand Wave also has a great article about 2016’s tops trends in B2B digital marketing and SEO. Demand Wave. Inspired Marketing.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48