B2B Marketing Traction

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Vote for Your Favorite 2010 Superbowl Ad

B2B Marketing Traction

Note that the 2010 ads will not display until the 4th quarter of the game ends. Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite? If you remember the ad storyline, do you remember the brand it represented? Please vote for your favorite below. You must have Adobe Flash Player 9.

Ads 100
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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry.

Analysis 100
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B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results. Wunker wrote about Rule #2.

Buy 100
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4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Market Research on Pinterest. Crowdsourcing is on the minds of marketing research experts. Pinterest would seem to lend itself to market research, especially since the adoption rate of Pinterest has been pretty fast.

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Should Businesses to Market More in a Recession?

B2B Marketing Traction

B2B Marketing Research and Analysis. ©2000-2010 New Incite. Once you’re in growth mode, we also provide services to help you build marketing infrastructure and hire the right marketing people as your company grows. CMO for Hire Services. Outsource Social Media Marketing Services. Outsource Content Creation Services.

Planning 100
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5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

B2B Marketing Research and Analysis. ©2000-2010 New Incite. Under its CMO for Hire Services, New Incite provides the following: Client CMO Representation for Key Alliances, Presentations and Events. B2B Inbound Marketing System Design. B2B Marketing Plans. B2B Marketing Execution. B2B Marketing Measurement. All Rights Reserved.

Planning 100
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Top 10 Social Media Questions Businesses Have

B2B Marketing Traction

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media accounts compared to 67% of B2C marketers !