Biznology

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The B2B marketing ironies of our time

Biznology

An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Kudos to them. Budgets continue to shift to digital channels. Ironic, isn’t it?

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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. There are no shortcuts.

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How social media is changing what brands stand for

Biznology

trillion since 2010 (source: US SIF Foundation). In 1919 an American court ruled that “a business corporation is organized and carried on primarily for the profit of the stockholders.” However, the trust for many brands (and government) has declined precipitously, causing a rise in protests and even boycotting certain brands.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Improving your Organic Rankings. Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. A domain name increases your organic reach. Therefore, instead of exact-match keywords, look for more organic and broader keywords that don’t seem spammy.

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How Technology is Helping Workplaces Transition to a Remote Environment

Biznology

As the propensity for companies to adopt remote methods has increased over the past decade (those working from home once per week has grown 400% since 2010), so too has the development of training and HR products to support them. The eLearning industry also offers solutions for remote training.

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ISIS: a case study for smart brand building

Biznology

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

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The fake news lesson for marketers: You will be a victim

Biznology

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Fake news made headlines during the election, but the phenomenon is nothing new to marketers.