Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check my Twitter lists.

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Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing.

Social Media 100

Social Media Brand Identity Branding Media 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

NOVEMBER 2, 2010

Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy marketing plan Click here to cancel reply.

Web 2.0 100

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Marketing Insider Group

SEPTEMBER 15, 2010

Channel: not every marketer belongs on Facebook. Many college kids do not use Twitter or LinkedIn. Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet?

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

DECEMBER 7, 2010

They can’t fully blame their organizations as they also did not report using social in the sales process themselves. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Demand Generation Agencies 100

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Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share your thoughts, post a comment.

Social Media 100

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Marketing Insider Group

JUNE 24, 2010

Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. Summit Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

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Marketing Insider Group

OCTOBER 19, 2010

And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. It serves as the basis for your sales and marketing strategy.&# Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This is great stuff. work now don’t.

Top of Funnel 100

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Marketing Insider Group

OCTOBER 28, 2010

Total unweighted pipeline divided by total marketing spend is a good measure because it allows you to analyze a wider set of marketing activities then if you just looked at closed sales. The point here is to pick a metric that is right for you and your organization. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

OCTOBER 5, 2010

This also brings marketers into the dicussion around real value created for the organization. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. All rights reserved.

Paid Search Agency 100

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Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. And then there are truly strategic plans that will move our organizations forward. Share your thoughts, post a comment.

Planning 100

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Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. But if you do, then you have not only proven the potential, you have also practiced how you will sell it to your organization.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

JULY 21, 2010

Organize your keywords, ads and content/landing pages based on the various buying stages. Share: Read more from Search Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Search Engine Marketing , Search Marketing , SEO Click here to cancel reply.

Paid Search Agency 100

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Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?"

Tactics 100

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Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb.

B2B Marketing 100

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Marketing Insider Group

JUNE 7, 2010

To empower attendees to learn practical ways to get their organizations on board. How do you overcome internal fears, politics and budget battles in integrating social media into marketing? This point needs to be made clear to the business leaders at all layers across the organization. Michael Brenner Jun 9 2010 Thanks Paige.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Keep fighting.

Marketing Strategy 100

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Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Keep fighting.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. In 2011 , Mary updated her views on the above but also covered Content Marketing. . $20 It’s now a 2-horse race in the mobile platform market.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Webbiquity

MARCH 28, 2011

Still, social media is rapidly becoming an essential component of the b2b marketing mix. For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. •

Social Media 100

Social Media Vendors Media B2B 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Kelly May 24 2010 Michael, I had fun reading your post.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 12, 2010

Share: Read more from Demand Generation B2B Marketing , Lead Qualification , Marketing Innovation , Sales Alignment , Telemarketing 9 Comments Post a comment Chris Snell Oct 14 2010 Great post Michael. Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Convince & Convert

APRIL 1, 2010

I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. link] [link] nateriggs Killer analysis, Jay.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. will remain hot topics in 2006.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Marketing has none. predictions. Thought leadership?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

JANUARY 5, 2012

Path launched in November 2010 to some buzz but little mainstream adoption. Facebook , Twitter , and LinkedIn have all commoditized online interaction. From your blog to your ebooks to your presentations, and to all your other marketing communications -- how you organize and present ideas matters.

Social Media 28

Social Media Media Social Networks Inbound Marketing 28

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 19, 2011

.&# SEO and social media program integration is the top organic search priority, while social media advertising is the paid search priority; at 46%, it’s ranked well ahead of tactics like local search advertising (18%) and mobile search ads (11%). 20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The one thing that concerns me is that sales and marketing alignment continues to be an issue. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Single Grain

AUGUST 27, 2019

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. To be clear here, social media is not a direct SEO hack.

Social Media 100

Social Media SEO Media Lead Scoring 100