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4 Higher Ed Digital Marketing Strategies To Increase Online Applications

SmartBug Media

Add in the instant gratification that people have become used to when searching for answers (we’re talking about you, Google), and an inbound digital marketing strategy becomes crucial to higher education institutions. In 2010, universities enrolled an all-time record of 21 million students. Studies show that.

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24 reasons SEO and social media are inextricably linked

Biznology

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. However, you need to be careful about whether to use YouTube or a private video hosting platform.

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Unriddled: The Latest on Google's Location Tracking, Amazon Goes to the Movies, and More Tech News You Need

Hubspot

"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. News From Google. Last week, a report from the Associated Press (AP) emerged revealing that Google has been tracking the location of Android and iOS device users -- even those who had Location History turned off. It's tech news: explained.

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B2B Video Content Marketing on Youtube

Online Marketing Institute

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

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How to Fail at Social Media

The Effective Marketer

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. United States License.

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Why Digital Media is Killing TV Advertising

Hubspot

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. Here, I'm going to explain why.