Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Marketing Insider Group

JULY 6, 2010

by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It also allows the marketer to track who is responding. Learn more at: [link].

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

SEPTEMBER 2, 2010

See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. Channel: not every marketer belongs on Facebook. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

NOVEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy marketing plan Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” This strategy should include a mix of tactics that will provide support to the campaign.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

AUGUST 24, 2010

Would you incorporate tweet chats into your marketing campaigns? Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JUNE 24, 2010

With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Summit Augmented Reality For B2B Marketing in 2011? Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 29, 2010

by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Click here to cancel reply. Share your thoughts, post a comment.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? All rights reserved.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

OCTOBER 28, 2010

With this calendar view, you can begin to see opportunities for integration across the entire marketing mix. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Major tradeshows, online events, product announcements and other major communications.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

OCTOBER 5, 2010

Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Strategy Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Inbound Marketing , objectives , Online Demand Generation , Social Media Click here to cancel reply.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Inbound Marketing , objectives , Online Demand Generation , Social Media Click here to cancel reply.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Rose Dec 1 2010 Lots of good points here, Michael.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 19, 2010

Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment , Sales Funnel , Strategy 2 Comments Post a comment kenny madden Oct 19 2010 AMEN!!! Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This is great stuff. work now don’t.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100