markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. It must be relevant! This is especially important in generating postitive word of mouth (WOM) too. It must be relevant! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

OCTOBER 11, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

DECEMBER 7, 2006

Show Agenda How is six sigma relevant to the sales and marketing process? Show Agenda How is six sigma relevant to the sales and marketing process? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What are the barriers in helping to create the six sigma process?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

MAY 21, 2007

Create a plan to add value every time you touch your future customers with relevant ideas, content and resources. Develop a lead nurturing plan – While you may generate leads from your initial campaign, you will generate more by following up with additional touches just be sure that are meaningful and relevant to your audience.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JUNE 21, 2006

Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Connect sales and marketing metrics together. Focus on the data points you REALLY need to measure in your CRM.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

AUGUST 23, 2006

Can you send them other relevant and educational content? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

JUNE 13, 2007

First, they may indicate the status quo in an organization is changing and secondly, they can contribute to the development of timely and relevant sales and marketing messaging. Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 16, 2006

The key is that you need to listen first, ask the right questions, participate and be relevant. The key is that you need to listen first, ask the right questions, participate and be relevant. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Lead Generation Rules Generation 120

markempa

MAY 23, 2005

Dont for get your audience wants information that is relevant and meaningful. Relevant Content - a catalyst for big attendance High quality content can dramatically build webinar attendance. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 18, 2007

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do your lead generation messaging align with your target audiences needs?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 14, 2006

And interestingly, those who do have good, relevant content lock it up behind registration pages. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What most companies lack is thought-leading content that addresses needs of people who are in the early stages of their buying process.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JANUARY 3, 2006

« E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation | Main | Top Six Lead Generation Challenges for the Complex Sale in 2006 » Its a New Year for Lead Generation for the Complex Sale Greetings and happy New Year! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JULY 13, 2006

Sales content is most relevant in the later stages of the buying process. Sales content is most relevant in the later stages of the buying process. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 An excellent way to reach people early is by developing thought-leading content.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

NOVEMBER 17, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

NOVEMBER 10, 2005

Relevant content is key. You have given me useful and relevant ideas around this issue. Relevant content is key. You have given me useful and relevant ideas around this issue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Will your solution really work for them?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

JUNE 7, 2005

If you must cold call, how do make each call relevant? I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. The challenge of cold calling is make sure each conversation we have is relevant and meaningful. If you must cold call, how do make each call relevant?

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

JANUARY 19, 2006

Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process? Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

FEBRUARY 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 18, 2005

Lead nurturing keeps the conversation going with relevant and meaningful personal touches regardless of their timing to buy. Lead nurturing keeps the conversation going with relevant and meaningful personal touches regardless of their timing to buy.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MARCH 27, 2005

An average web user could care less and most don’t see it as relevant. An average web user could care less and most don’t see it as relevant. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 There are many others that are just as good such as NewsGator. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

APRIL 24, 2007

We may also have well-meaning friends and families setting us up on blind dates (aka referrals), and we may also run into those people who have heard good things about us from other people and want to get to know us better (aka word of mouth). The challenge is to make each conversation you have be relevant and meaningful.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

markempa

MARCH 2, 2007

The content does not have to be flashy, just relevant.) Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

JULY 30, 2007

If youre involved in a complex sale, Im sure youll find a few of the 9 1/2 tactics on lead generation relevant. If youre involved in a complex sale, Im sure youll find a few of the 9 1/2 tactics on lead generation relevant. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. Merry Xmas eMarketers! Merry Xmas eMarketers! Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

markempa

JANUARY 18, 2005

We must realize that the extreme time pressure salespeople face—especially those with a complex sale—requires them to ignore what is not immediately relevant and highly likely to produce revenue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They are not paid to do anything else.

Lead Qualification 120

Lead Qualification Lead Generation Sales Qualified Leads B2B Sales 120