Remove email-campaign
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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 26 Must-Have Negative Keywords for B2B PPC Campaigns. 26 Must-Have Negative Keywords for B2B PPC Campaigns. Salesforce.com Webinar Invitation Gets It Right. Comments after the fold.

Lead Gen 100
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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business.

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). The company started in 2001 as an email service provider and still offers a $29.95

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Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. The concept is intriguing: instead of creating campaigns that predefine paths a lead can follow, you define the actions to take when customers are in a particular situation.

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Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Adobe Experience Cloud Blog

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI.

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ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. After all, separate systems must synchronize databases, campaigns, users, content libraries, activity histories, and other things, adding cost and complexity.

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B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Over the years various experts have said that this element is worth from 50-70% of the campaign’s success, and I agree. In most B2B campaigns, the objective is to find new potential customers. Creativity.