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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” we ran some recruiter searches on LinkedIn and found that ~150,000 people have “marketing technology” in their profile. They didn’t really understand or appreciate what the other did.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Marketing as a service (MaaS) is an agile and efficient way to make your marketing work harder. How to stand out in 2018 and beyond.

Insiders

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Mastering Social Media Analytics: An Interview with Ryan Sweeney of Ignite Social Media

Brandpoint

We work with the community management and content creation teams to identify what types of content, topics, and creative are resonating with the audience and driving the most-efficient business results. When I first started, in 2010, social media marketing was all about fan and follower growth.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

One of the more recent studies was described in a March 2010 article in the Harvard Business Review. These companies reduce costs selectively by focusing more on operational efficiency than their rivals do, even as they invest relatively comprehensively in the future by spending on marketing, R&D, and new assets."

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Top medical communications companies: Choosing the best for events

SpotMe Blog

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. On the hunt for the top medical communications companies to help you run better life science events?

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more. Thanks for emphasizing the point!

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Enjoy A Demand Funnel Cocktail

Marketing Insider Group

The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Marketing spend is much more efficient. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Our customers will tell us when they are ready to speak to a salesperson.