Webbiquity

AUGUST 20, 2019

Some might even say that infographics are too common—to the point they’ve been good-naturedly mocked by infographics about infographics So are they even effective anymore? At the peak of infographic mania—between 2010 and 2016—marketers were creating infographics for the sake of making them. Yes, they are.

Content Marketing 216

Content Marketing Content High Quality Lead Mobile Marketing 216

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011).

PR 100

PR Stats Social Media Twitter 100

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. This may not win design awards, but it is highly effective in attracting reader attention! In general, this is a good example of how design is improving the modern white paper.

Paper 40

Paper Best Practices RSS Landing Pages 40

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. " in the marketing mix. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# While it may produce a lead now and then, it isn’t a very effective lead generation vehicle.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. ” If you guessed 2010 and 2012 , respectively, you’d be right. And emerging technology platforms like brightcove and Vidyard are trying to make the creation, management, and measurement of video more cost-effective. Let’s play a little game.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 11 steps toward a content strategy by Econsultancy. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America. what shocks you?)

Social Media 159

Social Media Media Stats Statistics 159

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0% from 2022 to 2026. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Customer Experience Matrix

APRIL 4, 2014

When the system finds emerging trends that appear to be more than statistical noise, it highlights them in reports. Practical applications include identifying the most important influencers on a given topic, finding the most effective hash tags for social media, assessing advertising impact, and buying more effective media.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Contently

OCTOBER 19, 2017

Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. Positive statistics demand coverage and dominate headlines. And 74 percent of respondents named email as the most effective distribution format, 29 percent above the next closest method (blogs).

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

Exo B2B

MARCH 17, 2021

Because for the last few weeks, I keep seeing statistics on the “Trust” factor or confidence if you prefer. As in Trust Agents, do you remember this book published in 2010 under the joint pen of Chris Brogan and Julien Smith ? Why do I come back to it in this ‘new’ life almost post-pandemic? Trust lies in business.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Or perhaps I’m confusing cause and effect? Either way, I found it to be a very interesting statistic.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Online Marketing Institute

DECEMBER 6, 2011

Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. Content marketers are becoming more effective. Rising confidence in the effectiveness of content marketing seems to be spurring marketers? Case studies: 32% increase. Videos: 36% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Marketing Insider Group

NOVEMBER 9, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Michael Brenner Nov 11 2010 Thanks Andrew! Your statistics back up my thinking! Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Customer Experience Matrix

FEBRUARY 21, 2013

The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results. I wrote a more detailed critique of fractional attribution back in 2010; I’m pleased to see that algorithmic attribution has become more common since then.)

Buy 120

Buy Allocation Media Ad Exchange 120

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Or perhaps I’m confusing cause and effect? Either way, I found it to be a very interesting statistic.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Tweets are off! Diminished by factor of 20!

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. Kelly May 24 2010 Michael, I had fun reading your post. Keep it up.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

B2B Marketing Traction

JANUARY 15, 2013

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” Choose a strategy.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Convince & Convert

SEPTEMBER 14, 2010

If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. There are various statistics on the failure rate of new product launches ranging from 50% to 75%. Marketing is not only about messaging. You can call it ButterCRM Frosting for all I care. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Launch Marketing

SEPTEMBER 19, 2018

What is it that makes UGC so effective? Asking for their fan base to participate strengthens the relationship between consumer and producer, which is why the above statistics show consumers having such positive perspectives on user-generated content. The numbers are even more impressive among younger crowds , as another study reported.

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. effective social media campaigns that left no question of their effectiveness. JeffBullas.com How to measure social media.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

MAY 16, 2011

megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective. Direct mail, for example, can be highly effective if done properly.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Sprout Social

JUNE 30, 2019

Founded in 2010 , Instagram has seen massive success in growing its active user base. Instagram vs. Facebook by statistics. Facebook statistics. Facebook statistics. Instagram statistics. That’s what makes it so effective for building your brand and gaining popularity. Let’s look at the numbers.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

KoMarketing Associates

JULY 27, 2016

First, let me offer a few statistics to illustrate the breadth and depth of the online marketplace in China. Google left Mainland China in 2010 due to censorship. It is important that we recognize these nuances to effectively address our users’ requests.”. A Great User Base and a Broad Business Adoption.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

EveryoneSocial

JULY 14, 2020

Before I dive into some tips to keeping your remote employees engaged, I wanted to share some statistics around remote work. Owl Labs ) The amount of people who work remotely at least once per week has grown by 400% since 2010. The best way to measure the effectiveness of remote employees and engagement is via strong communication.

Tips 79

Tips Work Management Communities Budget Programs 79

Martech Advisor

DECEMBER 3, 2019

Boris Guffond, (Communication Director, Mazarine) shared his thoughts on marketing storytelling exclusively with MarTech Advisor, The idea to oppose classic storytelling and new-age sounds artificial: A catchy plot will be more effective today if linked to new-age tech. Sparklines Are an Effective Storytelling Technique to Persuade People.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Convince & Convert

JUNE 3, 2010

Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce. We may be the least vindictive, grudge-holding society ever.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. However, statistics show that such use of social media is still not widely utilized by most companies. Great thoughts, Laura!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Webbiquity

JANUARY 19, 2016

Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? Web Strategy in 2010 by baekdal.com. 7 Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man. How do you select the right market research to support your goals?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100