Online Marketing Institute

FEBRUARY 22, 2011

The focus on ROI that we’ve seen in 2010 will continue. 3 Responses to “2011 B2B Marketing Predictions&# Derek Edmond says: December 12, 2010 at 7:39 pm Nice post! Reply CNA Training says: December 15, 2010 at 2:34 pm I’ve recently started a blog, the information you provide on this site has helped me tremendously.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

markempa

MAY 18, 2007

Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MARCH 30, 2005

Now you can track PDF documents without making people register. Now you can track PDF documents without making people register. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 In response, marketers have allowed free downloads but, added registration forms inside their PDFs.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

The Effective Marketer

FEBRUARY 12, 2009

Stay tuned for additional tips related to how to use Outlook Tasks for better time management and to get things done. P.S.: I will be uploading a document with some screenshots illustrating the tips above to make it easier for you to understand and do it yourself. United States License. United States License.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

3. Use the body of the ‘meeting request ’ invite to add agenda items, links to documents, and other notes so that people can be prepared prior to the meeting. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

APRIL 6, 2010

Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Very useful editorial calendar document. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Don’t make assumptions – test them. Nice job Kim!

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 10, 2010

It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. Of course not.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. The bartender approaches, and asks if I’d like to hear the TV. It’s about marketing sideways , not marketing head-on.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. link] links for 2010-05-20 « ?????? [.] link] Werkadoo Weekly Digest: 14 May – 20 May 2010 « Werkadoo [.] To read the full story, click here. [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

MAY 18, 2010

Identifying topics related to these different types of content and media for optimization will give you a better picture of what you have to work with. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

markempa

MAY 18, 2005

Unlike other books that utilize mostly traditional direct marketing tactics, I will offer the proven approach that has produced documented returns of 2000% to 5000% ROI. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.]

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.]

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 4, 2010

I'm disappointed that it took 7 days, multiple posts on Twitter, Facebook, TripAdvisor, Yelp, as well as their web and phone complaint system, and really disappointed that someone documented it as resolved when it wasn't. But it’s not like social media created negativity, it just puts a magnifying glass to it.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Hubspot

FEBRUARY 13, 2014

Prior to the 2010 Olympics in Vancouver, Fuahea Semi was a Tongan computer science student with no Winter Olympics ambitions -- and who could blame him? There was, however, a catch: The princess had partnered with a new public relations firm called Makai. public relations branding'

Public Relations 28

Public Relations Advertising Agencies Training Case Studies 28

Convince & Convert

MARCH 22, 2012

It is just another arrow in the quiver of Facebook craziness that we seem to document on a weekly basis here on Social Pros. It’s growing tremendously at a breakneck speed since I arrived in March of 2010. It’s the same thing with public relations. I can sort that out on my own. Eric: Exactly. Jay: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

It is just another arrow in the quiver of Facebook craziness that we seem to document on a weekly basis here on Social Pros. It’s growing tremendously at a breakneck speed since I arrived in March of 2010. It’s the same thing with public relations. I can sort that out on my own. Eric: Exactly. Jay: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Social media stats in video form.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

He references the Communication and Public Relations Generally Accepted Practices (GAP) study which states that PR wins the large majority of control over social media budgets in slightly over 25% of the respondents vs. only 9% for marketing. Michael Brenner Jun 4 2010 Hi Ryan. Thanks for stopping by and for your comment!

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Convince & Convert

JUNE 28, 2010

One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128