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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. You’ve actually got A LOT of company.

Adwords 100
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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

Online sales and marketing efforts in China are still in the early stages of development, but their use is growing quickly with the growth of technology and e-commerce. A study from Nielson shows, online sales currently comprise 11 percent of total retail sales in China, but it’s growing at a significant rate – 53 percent!

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on del.icio.us. Share this on Reddit.

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What is Programmatic Digital Advertising?

Digilant

In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. However, programmatic digital advertising has grown much beyond the 2010-era. Top 10 US Automotive Brand Increases Seasonal Sales. This isn’t exactly the moment programmatic was born. Let’s talk.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.

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One Third of U.S. Online Ads Now Served By Facebook

Hubspot

Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. In 2010, Facebook ad CTRs were at.05% Additionally, the cost-per-click (CPC) for Facebook ads rose from $.27 49 in 2010. The massive volume of impressions has caused CTRs to decline. 27 in 2009 to $.49

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Since its launch in 2010, it’s grown to over 100 million monthly active users. Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). You’re charged just like a regular cost-per-click (CPC) ad. Pinterest users are unique from other social media platforms.