Digilant

OCTOBER 4, 2023

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. However, programmatic digital advertising has grown much beyond the 2010-era.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Digilant

JANUARY 12, 2021

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Marketing Insider Group

JANUARY 28, 2015

Each has a different model but mostly you can buy this traffic on a Cost-Per-Click (CPC) basis. To be clear, I do not recommend using banners as a significant source to drive traffic to any content marketing effort. Moreover, Fast Company reports that GoPro more than doubled its net income from 2010 to 2011 to $24.6

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

readwrite

OCTOBER 18, 2010

In June 2010, Apple released the latest revision of Safari. Included in the release was a fancy little feature called “Reader” which gives users the ability to view Web content separately from the collective clutter of banner advertising, top lists and social bookmarking widgets.

Advertising Agencies 40

Advertising Agencies Banners Mobile Advertising Paid Search Agency 40