article thumbnail

Social Media Marketing Terms You Need to Know

ClearVoice

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. Cost Per ActionCost per action (CPA) can also be called cost per conversion for an advertiser’s objective request for conversions, like a lead or a sale.

article thumbnail

Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. SEF June 9, 2010 Community activity stream Most read Tag cloud Pop-out the activity stream to keep a real- time feed of what ClickZs community is saying, reading and sharing.

article thumbnail

Tech Talk with BlueConic: How the world’s leading CDP centralizes and optimizes data

ClickZ

was founded in 2010 and has been growing ever since. ’s CDP helped Goba Sports Group lower CPC and increase their return on ad spend by 59%. This approach has worked out very well for them as they have seen a return on their ad spend increase by 59%, and the cost per acquisition reduced to 24%.