2010, Case Study, Custom Publishing and FAQ

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. You need to understand your ideal customer for each piece of content. And that’s exactly the kind of content that your customers want too.

Advertising Agencies

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

JANUARY 31, 2011

My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. White Paper FAQs.

Paper

Paper Enterprise Management B2B Thought Leadership Case Study

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media

Social Media Media Paid Search Agency Peer-to-peer

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

Work Management

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy

ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers.

Lead Generation

Lead Generation Sales Qualified Leads Generation Lead Scoring

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-= Nicely said, Esteban.-=

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Open Research: A Framework for Social Analytics

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics

Analytics Top of Funnel Research Webinar Metrics

The Three Biggest Mistakes Companies Make with B2B Websites

Online Marketing Institute

NOVEMBER 10, 2010

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. GRTaylor — Yep!

Paid Search Agency

Paid Search Agency Marketing Websites Companies B2B

Content SEO

Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? How many and what type of videos are being published on the corporate site?

SEO

SEO Top of Funnel AIDA Digital Asset Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Jeff Ogden, the Fearless Competitor President, Find New Customers [link] [link] [link] Ann Marie Bland Why D.I.S.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. I’m calling my publisher! This has happened before online.

Social Media

Social Media Media Paid Search Agency Advertising Agencies

Content Curation Grows Up, Original Content Still Key

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. As you can see below from our B2B Content Marketing Study , the biggest corporate challenges are indeed producing enough engaging content. Heres what they found.

Curation

Curation B2B Thought Leadership Content Privacy Policies

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? you turn your customers into company/brand ambassadors.

Social Networks

Social Networks Enterprise Management Marketing Websites Work Management

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content

Paid Content Social Media Statistics Enterprise Management

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content

Paid Content Social Media Statistics Enterprise Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

We also have the shortbread cookie, which has finally returned to the air after three and one half years of customer requests. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? Personally, I've had terrible customer experience with US Airways and unfortunately this doesn't change that.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Interaction. Think about that for a moment.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Webinars

Trending Sources

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Webinars

17 Questions On How To Build A Content Marketing Strategy [Q&A]

ClickInsights: Mistakes to avoid in copy used for lead generation

Convince and Convert Blog: Social Media Strategy and Social Media.

Open Research: A Framework for Social Analytics

The Three Biggest Mistakes Companies Make with B2B Websites

Content SEO

Convince and Convert Blog: Social Media Strategy and Social Media.

Do You Have the Guts to Expect Social Media Failure | Social Media.

Content Curation Grows Up, Original Content Still Key

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

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