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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Social Media is not like the dotcom rush to build a website and have a group of long haired people running it in a corner of your organization. Social is a process that has the power to transform your entire organization.

BtoB 100
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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It enhances your organization’s image (e.g., What different types of content should you develop for different types of buyers and the various stages of the buying process? Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • How much content is “enough?&#

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. And if you haven’t already spent some time plugging in your favorite B2B marketing keywords either paid or organic – you should. The results you get may surprise you.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Sessions start October 5. Thanks Jason! Thanks Jason!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s about having a strategy for making your company or organization more like a person and less like a machine. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. It’s about humanization.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles. Social Media Marketing Dictionary: 101 Terms to Know.