2010 Buzz CRM Telemarketing 
markempa
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Telemarketing, as Xerox shows, is still a.
markempa
OCTOBER 22, 2005
The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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markempa
OCTOBER 17, 2006
« Lead Generation for the Complex Sale | Main | Lead qualification and scoring for better leads » E-book: Why Naked CRM Doesnt Work Did you know your CRM might be naked? One of my most read blog posts in 2005 asked " Why dont sales people update the CRM and what can be done about it?
markempa
JUNE 14, 2005
Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
markempa
JUNE 29, 2007
Listen to podcast now (31 min MP3) Show Agenda Benchmark data that B2B all marketers must know Fresh ideas and best practices for lead qualification Why you should capture and track all web inquiries in your CRM How many buyers/influencers in the typical F500 buying process (hint: its big!)
markempa
NOVEMBER 22, 2006
BtoBonline:E-mail, telemarketing garner highest direct marketing response rates FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
JUNE 14, 2007
« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay.
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