2010, Buy, Copyright and Twitter

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Still asking if social media is worth the effort.

Web 2.0

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. I explain the 5 steps required to gaining executive buy-in. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! Share your thoughts, post a comment.

Social Media

Social Media Buy Media Marketing & Strategy

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Read the fine print.

Social Media

Social Media Paid Content Media Advertising Agencies

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. In their research with 1,000 sales executives in the U.S.,

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. It was also interesting to watch the conversation on Twitter both during and after the event. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Lead Generation

Lead Generation Budget Programs Work Management Lead Scoring

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Join the live discussion on Twitter using # BlogWell. But using Twitter, and Facebook are also necessary for giving other information. Overall great article.

Marketing Mix

Marketing Mix Marketing Report Blogspot Blogger

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers.

Paid Search Agency

Paid Search Agency Web 2.0 Customer Satisfaction Keywords

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

We want to get people to know us, like us and trust us so much that they want to buy from us and stay with us. Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? All rights reserved.

Paid Search Agency

Paid Search Agency Planning Lead Qualification Lead Ranking

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. For most B2B buying experiences, they expect to speak to a salesperson at some point in their journey. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Top of Funnel

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. Know your prospects pain points.

Lead Scoring

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics

Tactics Paid Search Agency Demand Generation Agencies Leads

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Marketing is all about getting people to know you, like you and trust you enough to buy from you. I closely follow people on Twitter who are active in sharing information relevant to my job. Many college kids do not use Twitter or LinkedIn. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments.

Social Media

Social Media Media Customer Satisfaction Web 2.0

Why am I in Marketing?

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. But these are still people.

Planning

Planning Paid Search Agency Customer Satisfaction Enterprise Management

Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. But these are still people.

B2B Marketing

B2B Marketing Planning Paid Search Agency Customer Satisfaction

5 Sales Closing Techniques

Marketing Insider Group

OCTOBER 7, 2010

If the quantified impact of the business problems exceeds the investment required to solve the problems, a buying decision is easy to justify. The Visual Close Some prospects have a hard time making a buying decision, regardless of the attractiveness of the potential return on investment. Trinity Oct 10 2010 A very good advice.

Top of Funnel

Top of Funnel Telemarketing Work Management Marketing Management

The 7 Burning B2B Social Media Questions

Marketing Insider Group

JUNE 7, 2010

Quite simply: Executive buy-in. According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance. Michael Brenner Jun 9 2010 Thanks Paige.

Social Media

Social Media Media B2B Customer Satisfaction

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Marketing Mix

Marketing Mix Social Media Social Marketing Planning

Confessions Of A B2B Marketer

Marketing Insider Group

DECEMBER 1, 2010

Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! I like to put it this way: the only reason ANYONE will interact with your brand before they buy is content. Michael Damphousse Dec 2 2010 Looking forward to our session! Hope it’s great!

B2B Marketing

B2B Marketing Planning Paid Search Agency Top of Funnel

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. It is possible to generate only highly qualified leads – just say something like: “If you are ready to buy, click here.&# kenny madden Aug 13 2010 Michael, Great post. We discussed the great lead quality vs. lead quantity debate.

Work Management

Work Management Marketing Management Sales Qualified Leads Lead Scoring

Whatever Happened to Marketing Strategy?

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Firedrill, reaction, reaction.

Marketing Strategy

Marketing Strategy Marketing & Strategy Planning Paid Search Agency

Whatever Happened to Marketing Strategy?

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Firedrill, reaction, reaction.

Marketing Strategy

Marketing Strategy Marketing & Strategy Planning Paid Search Agency

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. That’s true, definitely.

B2B Marketing

B2B Marketing Top of Funnel Paid Search Agency Content Marketing

Why Is Search…So…Darn…Hard!

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

Paid Content

Paid Content Paid Search Agency Budget Programs Marketing Budget

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

MAY 12, 2010

Customers decide when and how to engage with us in the buying journey. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michael Brenner May 16 2010 Totally agree on engagement as the right objective. Kelly May 24 2010 Michael, I had fun reading your post.

Lead Generation

Lead Generation Sales Management Lead Ranking ROI

7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

Create a proper nurture program for all responders in the information phase We should never assume that all responders are looking to buy something from us today. Kathleen Jul 20 2010 Continuously “touching&# leads through calls and emails is the best way to nurture a lead. Hard selling doesn’t work with me or for me.

Work Management

Work Management Marketing Management Lead Scoring Lead Ranking

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. Copyright © 2010 Tiecas, Inc.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization

Optimization Web 2.0 Planning Buying Cycle

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Copyright © 2010 Tiecas, Inc. See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. How are you using content marketing in your B2B marketing?

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. See charts below). The second study done by GetResponse (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Top Takeaways From Blogwell Philly 2010

B2B Social Media Strategy and Executive Buy-in

Webinars

Trending Sources

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Webinars

The Future of B2B Marketing: It's Social

Lead Generation Programs That Work

Deconstructing the Four Stages of the Industrial Buy Cycle

Report: Blogs Are An Important Part Of The Marketing Mix

Shortening the Industrial Buy Cycle in 5 Simple Steps

Content Auditing and Mapping it to the Industrial Buy Cycle

How To Use Paid Search To Target Buyers By Stage

The New Marketing Accountability

Enjoy A Demand Funnel Cocktail

6 Content Marketing Tips That Drives Leads

Need to Drive Leads? Try These Traditional Tactics Now

How To Shorten The B2B Buyer Cycle With Landing Pages

How To Shorten The B2B Buyer Cycle With Landing Pages

The 4 Cs of Social Media

Why am I in Marketing?

Why am I in Marketing? | B2B Marketing Insider

5 Sales Closing Techniques

The 7 Burning B2B Social Media Questions

Integrate Social Media Into Your Marketing Mix

Confessions Of A B2B Marketer

Marketing Leads: Quality Vs. Quantity

Whatever Happened to Marketing Strategy?

Whatever Happened to Marketing Strategy?

The 4 Most Common Mistakes in B2B Content Marketing

Why Is Search…So…Darn…Hard!

5 Steps to achieve Lead Generation ROI

7 Tips For Successful Lead Follow-up

Business Value of Social Networking

Social Media and B2B Marketing Do Pair Well

Creating Relevant B2B Marketing Content: Walk the Talk

A Blogging Style to Call Your Own

The Twofold Benefit of Optimizing Marketing Content

The Distribution Trap – How Innovations Become Commodities

Generating More “Educated Leads” on a Small Budget

The Role of B2B Marketing is Shifting from Lead Generation to.

101 Tips from 50 Small Business Bloggers

Variety of Content is the Key in the Early Stages of the.

Focus on Content in B2B Marketing

Social Media with Email Marketing – is it the Super Combo?

Optimizing Your WordPress Business Blog

Top 10 Clichés to Avoid in B2B Marketing Content

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