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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. business-to-business marketing automation. What will 2010 bring? 2009 was a year of tremendous growth for demand generation systems (a.k.a. me-too products. inbound marketing.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward.

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The many splendid varieties of marketing technologists in 2020: martech roles and archetypes

chiefmartech

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. The model classifies marketing technologist activities along two axes: X Axis: Internal Orientation to External Orientation. Fast-forward to the start of 2020’s. Thanks, Team #MarTech!

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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

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The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

I started publishing on Slideshare in July of 2010. Software Is Eating The Digital Advertising Business (687,967 pageviews / 116 comments) by Tod Sacerdoti. This concept isn’t new, but Brian suggests that no business is too big to fail if it is not adaptive to change. Thousands of new visitors every month!

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9 Movies Every Content Marketer Should Watch

DivvyHQ

Based on a true story, The Post narrates the attempts of journalists at The Washington Post to publish classified documents about the Vietnam War (“The Pentagon Papers”) back in the 1970s. The Social Network (2010). If your strategy is well founded, and you stick with it, you are going to see business impact eventually.