Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Martech Advisor

DECEMBER 3, 2019

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. The storytelling challenge today is to develop specific stories for each brand, to emerge in the mass of communication, and build brand value in the long term. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

markempa

JULY 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. But little did he know that his fear of speaking would help him develop a powerful new approach to selling an idea. Selling your ideas: A critical executive skill is another good resource on selling ideas.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. Resources

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Onalytica B2B

MAY 26, 2016

In order to do this we must provide our teachers with the most up to date resources they need to succeed and make our schools more competitive. From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 ” Mark Anderson – Consultant, blogger, speaker, and author.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. What resources will it require? Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? 101 Tips from 50 Small Business Bloggers by Open Forum. Web Strategy in 2010 by baekdal.com. It also includes links to additional resources to dig deeper into each area. How effective is demand generation software?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Convince & Convert

MARCH 23, 2010

Add Context to Your Blog Sure, you’ll give first-time visitors an idea of what the blog is about via the title or tagline, but how else can you help them go deeper? Also, don’t be afraid to link to other posts or resources from within your posts. At first, you knew everyone at the party. (If

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

MAY 26, 2022

Here are ten tips that will help you build and maintain a strong online presence for your small business. Creating a website is easy and there are many resources available to help you get started. Social media is a powerful channel to reach new customers and build relationships with existing ones.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Ambal's Amusings

OCTOBER 22, 2009

And I'm able to draw from my experiences to help companies. I also have an incredible network of experts that help me when I need to get smart and figure out good solutions in new situations. Tony Karrer: Browse My Stuff came out of my experience as a blogger. Yet as a blogger, I knew the other good bloggers.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I think these resources provide a well-rounded view of where things stand today.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. TA : People who are influential in a category have worked hard to build and cultivate their personal brands. It’s in our DNA. You just need to know where to find it.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Take your customer database and build this type of influence scoring spreadsheet (This is not Forrester stuff, I put this together – don’t blame them) : Note that I gave the behavior-based markers double-weighting.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 22, 2010

You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. I like the idea of secret or stealth programs, but won't these be hamstrung a bit by the fact they have to operate under the radar and won't be getting the resources or time to make them work?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Just as content that is focused on selling, rather than helping, is doomed to fail.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. What is surprising is the lack of utilizing each resource to its capacity. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! This will again help spread your content by placing it on a highly trafficked site) 42. Install the SEO All In One pack on your WordPress blog 36.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

markempa

FEBRUARY 3, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. I also think there’s a key learning here around taking advantage of your existing resources. Blendtech clearly took advantage of an existing resource (Tom Dickson, the guy in the white lab coat) and turned it into gold.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Build your marketing, your SM around your greatest strengths – what you make or do better than anyone else.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers. Great post via @jaybaer [link] [link] membershipjedi Thanks for taking the time to comment Mark.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 14, 2010

Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful. They aren’t trying to sell you services – at least not at that point – they are being helpful.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

You may need to engage in some brand anthropology, and have an agency help you find your one thing. To help you figure all this out, you might want to download my free social media strategy worksheet. Auslogics Task Manager to Help You Control Your PC =-. Auslogics Task Manager to Help You Control Your PC =-.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Outgrow

MAY 23, 2022

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. And basically, helping those individuals try to figure out their business models. And it started to pick up and snowball probably by 2010.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. But it’s all about building trust. The Takeaway Transparency builds trust. This can be one of your bloggers or someone else in the company.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Building Depth to Your Website Many websites struggle with the amount of content they have. Links Let’s be real. Who would really want to link to a corporate website?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Fourth – what are the operational/resource concerns? Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

OCTOBER 25, 2023

limited time and resources lack of creativity no theme/focus not appealing to the target audience Image credit: Brett Jordan on Unsplash Not to mention the super-hard task of convincing your CEO that, “Blogging produces an ROI. help you consolidate all these channels, so that there’s a consistent brand-driven context to repurpose and promote.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307