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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. Yet something really bothered me about yesterday’s announcement.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Salesforce.com Webinar Invitation Gets It Right. 21 Tips & Other Impressions from the Marketo User Summit. Getting the Most from Salesforce.com: A Conversation with David Taber.

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Marketo 2010 User Summit Focuses on Revenue Performance Management

Adobe Experience Cloud Blog

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. For example, Salesforce.com’s Todd Forsythe impressed me with his presentation on how Salesforce.com is using Chatter to align marketing and sales to build millions of dollars of new pipeline.

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Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Adobe Experience Cloud Blog

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. 2010 product of the year from ReadWriteWeb and eWeek.

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Fast and Furious Feature Releases – A Marketo Community Update

Adobe Experience Cloud Blog

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Adobe Experience Cloud Blog

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Marketo is excited to sponsor the upcoming Sales and Marketing 2.0: 2010 Lead Generation Optimization. Here are five of the key success factors they found.