Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S. If we put two and two together, it’s safe to say it’s going to be a busy holiday season for eTailers, and their mobile sites will be no exception. And nearly 51% of the U.S. won’t return. MORE >>

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Strategy Guides. strategies for a captivating social media conversation by iMedia Connection. Adoption soared. MORE >>

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. MORE >>

I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. Here I cover one of the most important and fastest growing aspects of every forward thinking digital strategy in 2012: the mobile factor. These are increasingly going to be mobile. Current numbers cite 6 billion mobile subscriptions worldwide by the end of 2011. billion by 2014. Let us know in the comments. MORE >>

The Internet has transformed the way people shop for Business-to-consumer (B2C) and Business-to-business (B2B) products and services. Not if someone’s using one to view a website full of Flash video or Flex content; the browsers on the Apple mobile devices don’t display Adobe Flash. Keep mobile device access in mind; and make sure all those people browsing sites via devices experience your site in a positive way. Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Best Practices Recommendations: Practice. MORE >>