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#B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How do social media marketing strategies in small businesses differ from those in larger enterprises? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Marketing Strategy & Tactics.

Stats 77

Best Website Design Guides and Tips of 2010

Webbiquity

Web Design Strategy. The Web Strategy Pyramid: A Well-balanced Web Strategy by Six Revisions. Things That Websites Need in 2010! by B2C Marketing Insider. Mobile Website Design. How to Create a Mobile Version of your Website by 1stwebdesigner. Tools for Easily Creating a Mobile Version of Your Website by American Express OPEN Forum. Digg this!

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S.

Cost 56

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 The majority of Mobile Internet users are also in just 5 countries: the U.S., Holy Cow!

The New Marketing Accountability

B2B Marketing Insider

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Strategy Click here to cancel reply. Then ran marketing for 2 firms.

B2B and the tourism industry: Why mobile is key to successful digital strategy

Integrated B2B

I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. Here I cover one of the most important and fastest growing aspects of every forward thinking digital strategy in 2012: the mobile factor. These are increasingly going to be mobile. Current numbers cite 6 billion mobile subscriptions worldwide by the end of 2011. billion by 2014. Let us know in the comments.

How To Focus On Your Marketing Plan

B2B Marketing Insider

An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. And while we all try to avoid these topics, the best way to deal with them is straight on.

Plan 79

Social Media and the Case for Marketing Optimism

B2B Marketing Insider

Social Strategy is now important to them. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Or at least predictably. Apparently not.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Mobile Marketing Statistics. MindJumpers ). 3.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Mobile 2.0

B2C 39

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Mobile 2.0

B2C 39

6 Steps to Prepare for the Mobile Revolution

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile is Hot.

SMS 11

5 Sales Closing Techniques

B2B Marketing Insider

This post also appeared recently in B2C Marketing Insider.   I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Here goes one mini case study : [link] kenny madden Dec 22 2010 Like it.

Viral 40

What Is The Future Of The Social Media Role?

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom. So what does the future hold for them?

B2B marketers are stumbling in the dark

delicious b2bmarketing

Theres a never-ending dialogue about the difference between B2B and B2C marketing. Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this. Judging Categories Previous winners How can we help you?

Wiki 27

10 Reasons Why Mobile is Hot!

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. billion mobile app downloads across all phone platforms.

B2B Marketing Predictions For 2011

B2B Marketing Insider

2010 was the year social media moved from cutting edge to mainstream (right?). Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Trade ideas with others and showcase your expertise as a B2B social media marketing strategy. 2010 All rights reserved. What is a reasonable conversion expectation from click to form fi. Why do my Bing adgroups show a DRAFT status? With roughly 2.3

SEM 23

7 Common B2B Social Media Marketing Mistakes

B2B Marketing Insider

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion. Share your thoughts, post a comment.

Finding The Time To Tweet or Blog?

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Cheers, Matthias Michael Brenner Dec 10 2010 Matthias, I will certainly check out your blog.

B2C 28

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required. Expect more now.

Top Takeaways From Blogwell Philly 2010

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 11, 2010 1 Subscribe Top Takeaways From Blogwell Philly 2010 Share On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010.

The Future of B2B Marketing: It's Social

B2B Marketing Insider

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.  It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserve

Whatever Happened to Marketing Strategy?

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? And it requires us to define a strategy to achieve those goals. Byers.

The 4 Cs of Social Media

B2B Marketing Insider

So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments.

FAQ 25

11 Reasons Why Outbound Telemarketing Programs Fail

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing Program Director for SAP North America.

Lead Generation Programs That Work

B2B Marketing Insider

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Whatever Happened to Marketing Strategy?

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? And it requires us to define a strategy to achieve those goals. Byers.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. conversion rate of mostly unqualified leads.

Tapping Social Networks for Business: Interview with @ClaraShih.

B2Bbloggers

Once you have the strategy, you can say, “Well if we want it for customer service, we’re going to have to check this every day,” and have one of your customer service managers check your Facebook page every day at a certain time, creating a regular behavior and a habit out of that. Technology Naughty Vs. Nice In 2010 2. You ask them how their kids are. It becomes a personal brand.

How To Align Marketing With Sales

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 30, 2010 29 Subscribe How To Align Marketing With Sales Share This is arguably the single most important topic for marketing: how to align with sales. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Keep it up!

Marketing Leads: Quality Vs. Quantity

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners. So if you: a.

B2B Social Media Strategy and Executive Buy-in

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 11, 2010 Subscribe B2B Social Media Strategy and Executive Buy-in Share For today’s post I have had the pleasure of being asked to guest blog for B2Bbloggers.

The 7 Burning B2B Social Media Questions

B2B Marketing Insider

Which is more important: channel or content strategy? Obviously there are unique content considerations for social media but any good content strategy  starts with an understanding of customer needs and then considers channel strategies. 5. Michael Brenner Jun 9 2010 Thanks Paige. I’m so glad you stopped over and really appreciate the comments. For real!

7 Tips For Successful Lead Follow-up

B2B Marketing Insider

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Kathleen Jul 20 2010 Continuously “touching&# leads through calls and emails is the best way to nurture a lead. Michael Brenner Jul 21 2010 Hi Kathleen, I agree that continuous nurturing is the way to go.

Why Is Search…So…Darn…Hard!

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Michael Brenner Oct 16 2010 Hi Mike, you are correct. Hard to explain.

Confessions Of A B2B Marketer

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 1, 2010 12 Subscribe Confessions Of A B2B Marketer Share Just in case you are wondering, I am not going to start spilling crazy secrets that might put my job in jeopardy.