Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Incorporate mobile solutions since many decision makers are not tied to their PCs during the workday.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? With roughly 2.3

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. utilize whether they have an existing social media strategy or not. utilize whether they have an existing social media strategy or not. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Jay, I'm impressed!

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

OCTOBER 29, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.

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Paid Content PPC Cost Per Click Paid Search Agency 40

Tony Zambito

DECEMBER 19, 2010

  I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!    I used it for years personally, had sales teams trained on it, and even had Mack Hanan speak at National Sales Conferences I held.    I’m excited – are you?

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Identifying topics related to these different types of content and media for optimization will give you a better picture of what you have to work with. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Marketing Insider Group

JULY 27, 2010

Or they go into the company database where they receive the annual email from the CEO or an invitation to your company-sponsored conference. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Michael Brenner Jul 27 2010 Brian, thanks for stopping by and commenting.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Webbiquity

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock. bethcomstock. Lisa Cramer. LisaJCramer. ” Jeanette Gibson.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock. bethcomstock. Lisa Cramer. LisaJCramer. ” Jeanette Gibson.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Are you a Search Engine Watch Member? |

SEO 40

SEO SEM Paid Search Agency B2B 40

Lead Liaison

NOVEMBER 2, 2018

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Strategies. Here’s how those strategies are affecting budgets and goals.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0 How about in the B2B space?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? e-Strategy Trends ). Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? e-Strategy Trends ). Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Full Circle Insights

NOVEMBER 25, 2020

In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics. I advise learning from colleagues and friends or perhaps at a conference or in a webinar. The Salesforce Technology You’ll Need for Your ABM Strategy in 2018. Learn and experiment.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Marketing Insider Group

JUNE 4, 2010

While attending the SocialMediaPlus conference in Philadelphia on May 25 th , I listened to the famous Frank Eliason from @ComcastCares. The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. I wanted to outline my thoughts here and summarize some of the key sides of the debate.

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Social Media Demand Generation Agencies Media PR 100

Webbiquity

JUNE 6, 2011

Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences. Consulted on social media and reputation management strategy with Dow, Hearst, IBM, Time/Life, & Barnes&Noble. His popular “home&# publication is aimClear Blog.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Single Grain

JULY 21, 2020

SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * SaaS software can be accessed from any desktop computer, laptop, tablet or mobile phone. B2B or B2C?: G Suite offers both B2B and B2C services for individuals and companies. B2B or B2C?: B2B or B2C?: B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. That’s an important start.

Top of Funnel 276

Top of Funnel Practices Content Marketing Planning 276

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Whether B2B or B2C, customers are buying based on what they need. These winning strategies key on usefulness and value-creation. Here’s how they’re doing it — in two words: Build utility.

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Social Media Paid Content Media Webinar Metrics 120