Remove 2010 Remove B2B Remove Companies Remove Demand Generation

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7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. Tags: B2B Marketing Copywriting Event Promotion Webinar Invitations email design email marketing b2b demand generation b2b lead generation Demand Generation direct marketing

Social Intelligence: The New Imperative in Demand Generation

Sales Intelligence View

The traditional approach to demand generation focuses primarily on outbound offers and campaigns to drive new leads into the funnel. However, the shift in buyer behavior forces companies to rethink their approach to demand generation. Because the buyer relies more on peers and independent research in the early stages of engagement, it has become even more imperative that B2B firms bring sales and marketing together with a shared approach to revenue generation. Prospecting Sales Intelligence B2B b2b sales Sales 2.0

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2010 in review for Fearless Competitor

Fearless Competitor

Stats 36

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]


Many people actually prefer viewing on demand, after hours; it allows for fast-forwarding, pausing and skimming. Not sufficiently promoting the event in advance Not sharing the content afterwards Droning on about “company capabilities&# esp. About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation.

Marketing Automation Trends for 2010


Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? predictions.

6 Keys to B2B Marketing Success Today

Fearless Competitor

With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. In my quest to improve the world of B2B marketing, I distill it down to 6 things. Do Companies today need a Chief Content Officer.

Social Media In Demand Generation: Cracking The Mystery

Modern B2B Marketing

by Maria Pergolino So you bought into social media as a B2B demand generation channel.  You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door.  The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ). 

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. 1. Mainstream B2B marketers will purchase marketing automation systems in large numbers, having finally heard about it often enough to believe it's worthwhile. Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. 2011 predictions demand generation marketing automation industry trends

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The Best B2B Marketing Ideas of 2010 – Q1 Review

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Lots of companies can learn from these superb approaches by these great marketing firms. This contest, which ran at the end of 2010 was won by Kinaxis. This campaign, by the marketing automation software company, Marketo , used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. Juan Eloqua.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*.

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The New Marketing Accountability

B2B Marketing Insider

In “ Revising Our Demand Generation Definition as B2B Marketers &# Adam does an excellent job of thoroughly putting a call to action out to all marketers that demand generation needs to be end-to-end. think the main reason for the short-sightedness of the current demand gen models is partly skills and partly scope. Then ran marketing for 2 firms.

Outsourced b2b Lead Generation gives 43% better results than In-House

Fearless Competitor

Click to access the Focus Roundtable on B2B Lead Generation Using outside professionals to help your company implement B2B lead generation gives 43% better results than hiring your own person. So many firms try to do b2b lead … Continue reading → Demand Generation Easy lead generation inbound marketing lead generation Lead Nurturing Leadership Management best practices Marketing marketing campaigns marketing funnel marketing sales Sales Leads sales-ready leads Simple lead generationCase closed!

Ranking B2B Marketing Automation Vendors: Part 2

Customer Experience Matrix

Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. What I found, not surprisingly, was that some features are more common in big-company systems, some are in all types of systems, and a few are concentrated among small-company systems. Hooray for me!

Sales Enablement Danger


However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999.

Buyer Personas: Where (and How!) to Start | - B2B.


That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Why do buyer personas matter to me and my b2b marketing anyway? Right? Sign up.

Don't Fix Your Marketing Process

Customer Experience Matrix

The always-insightful Adam Needles is running a series of blog posts this week that summarize the “real state” of B2B demand generation. So far, his main points have been that the role of B2B marketing has expanded to cover the entire buying cycle from initial lead generation through closed deals and that new technology must be accompanied by changes in people, process and content to have an impact. Henry Ford relentlessly, even obsessively, optimized his company to make Model T’s more efficiently. The real question is what to do about it.

The Best B2B Marketing Ideas of 2010

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of 2010. This Fall we will hold a contest for Best B2B Marketing Idea of 2011. Here are some great ideas from very savvy marketing companies. The final standings in the best B2B marketing idea of 2010 are: 4. This is from the supply chain software company in Ottawa called Kinaxis.

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation


So here is a fairly obvious statistic from the B2B 2015 Content Marketing Benchmarks, Budgets and Trends Study by Content Marketing Institute and MarketingProfs: 70% of B2B marketers are producing more content this year than last year. software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Your company is managed according. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase.

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Pop Quiz! Answer: (e) all of the above.

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B2B Marketing Predictions For 2011

B2B Marketing Insider

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments.

Social Media and the Case for Marketing Optimism

B2B Marketing Insider

Push vs. Pull The battle has raged within  B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.  Myself and another B2B marketer were discussing how the recession had forced our marketing budgets to the inbound techniques with the highest ROI. They are the greatest untapped resource in B2B companies.

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

Are B2B Companies Finally “Getting” Content Marketing?

Fearless Competitor

B2B demand generation | Content Marketing. Or do many companies still live in the Dark Ages? We also invite you to purchase our $49 Demand Generation training program – delivered via email. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. But most were lost. Check it out!).

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

According to  Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits. Michael Brenner Nov 11 2010 Thanks Andrew!

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 companies on the list in 2010 were not on the list 6 years ago.

Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Customer Experience Matrix

Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients). billion company compared with IBM’s $100 billion in revenue. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors. Given the previous Unica deal. This is obviously a huge decision for Teradata, a $1.7

Marketing, Death and Taxes

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but  lately it is becoming harder and harder to escape.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This is a combination of company size, client base, and financial resources. vendor rankings demand generation marketing automation software selection

16 Marketing Terms to Ban in 2011

Fearless Competitor

A good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in an “Arms Race around Content.&# This means that companies are one-upping each other on content. One of the … Continue reading → Business relationships Demand Generation Leadership Leadership Lessons Management best practices Marketing Marketing Automation marketing campaigns Sales-Marketing Alignment

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. March  2010. Great stuff in the world of B2B Marketing for March 2010.  We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business.  Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. And coverage from independent bloggers enhances a company’s reputation and credibility.

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Lead Nurturing & the 80/20 Rule

The Point

A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. You can take into account product interest, search query, age, company size, time of day, and a million other variables and version your lead nurturing strategy accordingly.

Metrics That Matter in B2B Marketing [#B2Bchat]


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Does your company measure less or more than it did two years ago? Q.

B2B Marketing Automation Industry Size and Segments

Customer Experience Matrix

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. The small- and mid-size companies are the heart of the industry , with 55% of the revenue from 33% of the clients. This represents a 50% growth over my estimate for 2010. But not all of these are B2B marketers.

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. What will 2010 bring? Tags: 2010 predictions demand generation marketing automation b2b marketing inbound marketing.

10 Corporate Blogging Pitfalls To Avoid | - B2B.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Make it a point to keep the company informed of your progress. Have some.

Lead Generation to Demand Generation

Connect the Docs

How will demand generation evolve? We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Over to you.

How Simple Is Your Strategy?


August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. SAP is a 50,000 employee company being guided by a 72 character strategy. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. is an online magazine for B2B marketers. Sign up.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. B2B buyers are more sophisticated than ever. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Now imagine the information customers are finding is yours.

Blog Makeover Nets Sales Leads for Software Company

The Point

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. Navicure turned to its demand generation agency, Spear Marketing Group , for help.

What Were the Biggest B2B Marketing Disruptions of 2011?

It's All About Revenue

What better time to take a moment to ask, “What were the biggest B2B marketing disruptions of last year?” We recently highlighted the history of the biggest B2B marketing disruptions. So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Google+ – Stephanie Tilton, Savvy B2B Marketing. The biggest B2B marketing disruption of 2011? Uncertainty – Joel Harrison, Editor of B2B Marketing. would say that “uncertainty” has been the biggest disruptor for B2B marketers in 2011.

The Future of B2B Marketing: It's Social

B2B Marketing Insider

This got me to thinking. I’ve already published my B2B Marketing predictions for 2011  and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! B2B Marketing Predictions For 2011 A B2B Marketing Manifesto?

Exclusive Interview With SAP's Director Of Social Media - Michael.


One of the ways we are delivering on that vision is through interviews with B2B marketers. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey. With social media some of our content is more “user-generated” and then coordinated by our team. Enjoy the read.