Outsourced lead generation gives 43% better results than in-house. Put these together and it tells a great case why you should hire a company like Find New Customers to help you implement a lead generation program in your business. There are two reasons why businesses get better results from outsourced lead generation. Faster and better results — having done it for a long time with many clients and employers, an outsourced company has seen it all. In many respects, lead generation is akin to building a house. Three year savings = $415,000. MORE >>

I recently caught up with Scott Mersy, VP of Marketing, and Parker Trewin, Director of Marketing Communications for Genius.com to discuss their Free, Instant-On offering of Genius Demand Generation. But, let's talk for a minute about why Genius.com is providing a free Demand Generation Solution. The company is passionate about helping marketing and sales successfully drive revenues. As companies work to answer these questions and develop the skill sets they need to move forward, Genius.com's free offering can help. Up to 3,000 contacts. MORE >>

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. It's written by Dave Green , the Director of Best Practices, Applied Research at MECLABS , the parent company of MarketingExperiments and InTouch. For most of us, the phrase “demand generation” conjures up things like campaigns, social media, trade shows, and the corporate website. Most companies don’t call what sales people do “demand creation” or “demand generation.” MORE >>

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. I’m speaking at the B2B Marketing University. Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. MarketingSherpa B2B Marketing Summit. Sales & Marketing 2.0 MORE >>

In our case, we have pretty stringent criteria for success since we are a performance-based appointment setting company. Demand Gen Basics - Yes, we specialize in appointment setting, but we are in the industry of Demand Gen and appointment setting isn't just about dialing the phone any more. Have you revamped the way outbound lead generation is done Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment. We have to have our reps deliver. MORE >>