Industrial Marketing Today
JULY 9, 2010
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?
Ambal's Amusings
MAY 5, 2010
We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Jon Miller 's Marketing Action for 2010. Sample Social Media Plan for B2B companies.
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Customer Experience Matrix
FEBRUARY 21, 2013
I wrote a more detailed critique of fractional attribution back in 2010; I’m pleased to see that algorithmic attribution has become more common since then.) Users can pick the level they prefer and have the system generate an optimal media plan. This can be exported to Excel for manual refinement.
Convince & Convert
SEPTEMBER 14, 2010
Foremost, we need a way to convert with whom we interact in social media into real prospects. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. With this planning, it is easier to define your automation requirements.
Industrial Marketing Today
APRIL 28, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.
Industrial Marketing Today
APRIL 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.
Industrial Marketing Today
APRIL 22, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.
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