Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. These are the posts that Webbiquity readers have “voted” as the best by their traffic so far. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients.

PR 100

PR Stats Social Media Twitter 100

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Stevens & Tate

AUGUST 10, 2020

The following articles highlight current August 2020 marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. A recent article from eMarketer.com titled: Is the Click Still King? Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Marketing Insider Group

JANUARY 27, 2014

There is some convincing research to support this: According to Webtrends , nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23%. 90% of website traffic comes from just 10% of the content and more than 50% of the traffic is from just 0.5% of the content. ~ InboundWriter.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. 90 Tips To Make Your Blog Rock 1.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Paid Content 145

Paid Content Ad Building Branding Brand Identity 145

The Effective Marketer

JANUARY 6, 2009

The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. There are lots of excellent articles on SEO that provide guidance and tips. What’s more, social media supports SEO and even branding activities. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Sprout Social

JULY 30, 2018

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. Promoted App Pins.

Paid Search Agency 84

Paid Search Agency Advertisements Advertising Ads 84

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. It will help to drive more traffic to your site where you could build a deeper relationship with them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. Do you have any tips or growth hacks on the types of content that we should look to create? Another tip I learned is to look at your email outbox. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information.

Blogger 40

Blogger Adsense Twitter Buzz 40

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. If that bothers you, then here’s the non-tip jar version. Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. . – What is On Site SEO? Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

SEPTEMBER 20, 2010

Develop Promotional Landing Pages that are designed to target Holiday traffic. Monitor and promote your brand and products in social media with holiday keywords. Monitoring and promoting your most popular products is essential for eCommerce stores in 2010. Connect with HubSpot :

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Online Marketing Institute

DECEMBER 23, 2010

The Video Content statistics are eye-popping and really the reason why I wrote the article. To bring your stats about YouTube down to earth, here is a TechCrunch article that points out the average video on YouTube is watched less than 500 times. link] RBeale Hi Adam, Sorry for taking a few days to respond to your informative comment.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. Why Are You Blogging?

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

ClearVoice

APRIL 17, 2019

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the tagline is the stamp at the end. 5 tips for writing great slogans: 1. 5 tips for writing great taglines: 1. kicked off a noisy social media-driven culture battle.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Marketing Insider Group

OCTOBER 2, 2020

You can get access to tons of articles, infographics and videos. How I Built A Media Company With No Employees. I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. 6 articles for each of the 4 categories we launched with. We shared every story on our social channels.

Ad Building 339

Ad Building RSS Lead Ranking B2B Thought Leadership 339

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 7, 2010

Paul Gillin – Consultant and Author of The New Influencers and Secrets of Social Media Marketing I define content curation as the process of assembling, summarizing and categorizing and interpreting information from multiple sources in a context that is relevant to a particular audience.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JANUARY 27, 2011

Keeping the blog articles flowing on a consistent basis can be difficult. Additionally, writing about timely subjects and connecting them to your business, can drive additional traffic from search engines and social media. Give your audience some budgeting tips. million viewers per NFL game in the 2010-2011 season!

Blogger 28

Blogger Lead Scoring Lead Ranking Trends 28

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

JULY 23, 2010

Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Will you be the one writing articles? The most popular kind are list of: recommendations, popular posts or articles by tags. People are used to having answers at their finger tips.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40