markempa

FEBRUARY 23, 2006

« Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Web Strategy in 2010 by baekdal.com. How effective is demand generation software? Can you fire your sales force?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Click here to read 101 Tips from 50 Small Business Bloggers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

AUGUST 10, 2010

Did you find this “how to” article helpful? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Search engines don’t convert, people do. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I’m glad that you found my article helpful.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 31, 2010

The whole topic of search engine optimization of your business blog is way too big to cover everything in one post. Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. What is On Site SEO? If that bothers you, then here’s the non-tip jar version.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Use consistent branding – It is important to use a consistent look and feel for your business blog as your company brand.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Copyright © 2010 Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. This one caught me by surprise. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Expert technical articles build authority in your industry or niche and help to “humanize” your corporate website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 9, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Industrial Marketing Today

APRIL 30, 2010

For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. –

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Kerry O’Malley´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! Thanks for the great article.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

MLT Creative

MAY 25, 2010

BtoB Magazine articles you may also like: The Big Question "What is one critical lesson you've learned about effective lead nurturing?" 2010 Lead Generation Guide. And in B2B sales, that is certainly far better than just the chirping of crickets. Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Outgrow

MAY 23, 2022

I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing. And it started to pick up and snowball probably by 2010. It really started to take off. What is that?

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JANUARY 4, 2011

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# Kate Gallagher Says: July 30th, 2010 at 11:32 am Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40