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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore.

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How Your Agency Can Add Value and Minimize Risk for Small Businesses

Hubspot

When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. For small businesses, this money is a precious chunk of change. Start with Small Budgets.

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The 7 New Roles Agencies Must Play to Survive Real-Time Business

Convince & Convert

And that’s where agencies should help. That was the premise of my presentation to the BOLO 2010 conference in Scottsdale this week, where 150+ agency principles convened to drill deep into the speedy digital future of professional marketing services. The 7 new roles of agencies in real time business.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100
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Agencies: Walk Your Talk

Convince & Convert

Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key problem haunting the reputation of agencies in the business world. What needs to change within?

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. After auditing your site they’ll be able to help you with a plan to make your site more accessible, and some agencies can even implement the plan for you. ADA Compliance Website Checklist.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Young college students that are fluent in Video or creative types from ad agencies that might be out of a job can and should start up solo practioners video shops. I predict you will see Facebook surpass Google by Valentines day 2010.

BtoB 100