Customer Experience Matrix

APRIL 4, 2014

I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. But the technology to make this happen is mind-bogglingly complex, since it includes real-time ingestion of diverse data types, several levels of natural language processing, and sophisticated trend detection.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Litmus

APRIL 1, 2021

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. Email grows up in the 2010s. Email design trends that defined the 2010s. Check out this email from 2010.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. Cision (November 8, 2011). How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). Which emerging trends do we need to keep an eye on? So which is best?

PR 100

PR Stats Social Media Twitter 100

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. 2 Responses to WordPress Plugins for Marketers WordPress Plugins for Marketers « The Effective Marketer | WpMash - WordPress News says: February 23, 2011 at 5:42 pm [.] Let us know!

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

AUGUST 2, 2010

The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no! Why is it that one company fails miserable while the other gets it right? This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

The Effective Marketer

JANUARY 7, 2011

Big companies and small companies have different needs, and so their briefs are also formatted differently. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. If you come from the agency side, you are used to a certain format. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Adobe Experience Cloud Blog

JULY 29, 2011

The chart below shows how funds were allocated for 2011 among companies surveyed. Social media jumped way up on the marketing radar, with 18% of companies citing it as a key objective as opposed to last year when it was lumped in with “other.&#

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. In their research they also classify companies according to their results in email marketing usage. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. With the Cambridge Analytica scandal, the trending hashtag #DeleteFacebook, and the election scandal, Facebook's reputation has continued to decline.

Social Media 95

Social Media Social Marketing Planning Media 95

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. I like Dan’s presentation for its brevity and focus on key action items based on solid data.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 10, 2011

The money flowing to companies like HubSpot is impressive, and the results of the investment will not only benefit them but also the whole marketing automation and marketing software industry in general. This entry was posted on Thursday, March 10th, 2011 at 10:54 am and is filed under Marketing Automation , Marketing Management.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

SEPTEMBER 29, 2010

If you see another company being successful (however you define success) and you try to apply the same method, can you guarantee you will also achieve success? A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. Now let’s go one step further.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous. Integrate digital and print.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous. Integrate digital and print.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. A Judge Will Decide. United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. Mobile year-over-year growth peaked between 2010-2011 as did ad spend. KPCB raised $20 million for the company back in 2014, setting its valuation at $10 billion. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. Marketers are good at visual communication, but not necessarily experts with the design tools.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 6, 2009

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

NOVEMBER 29, 2010

This last bit is important for factors outside your influence, maybe a contract that depends on another company has to be signed for the joint marketing campaign to start, or what to do if certain assumptions you’ve made when putting together the plan fail to materialize (i.e. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 30, 2009

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. And how about your staff or your company’s employees? The videos on their website (embedded below) are some great examples of what they mean.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. .

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111