Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

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JULY 5, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

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SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

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JULY 27, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Paid Search Agency 117

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FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.&#

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

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JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider.

Social Media 115

Social Media SEO Marketing Websites PR 115

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FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds. I just gave Flowtown a spin.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

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AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

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JUNE 29, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

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MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below. Maybe you will also.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

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MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

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JULY 28, 2010

I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill. I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill. I'm betting the featured hot spots reciprocate the recommendation in turn. Sarah Barnes Spot on.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Social Media 116

Social Media Media Paid Search Agency PR 116

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FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

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AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. This whitewater rafting place has the customers doing all the marketing work with time investment on Twitter, etc.,

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

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SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. But those differences are at the tactics layer, not the strategy layer. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

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SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 124

Social Media Work Management Marketing Management Media 124

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MAY 13, 2010

Twitter is for people you want to know. (I Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture.

Conference 116

Conference Organization Paid Search Agency PR 116

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FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

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JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. prepare TV review content about HDTVs for twitter and blog comment distribution). How can I help you?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

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SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Now, you can worry about tools, and outposts, and social media tactics. Fink) Twitter Comment As always, great stuff. Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

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APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

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SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

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MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. All the best, Ed twitter: @fanfoundry [link] Deepak Dutta "How to Match 10 Key Success Metrics to Your Blogging ", [link] [link] davinabrewer Like ed ranked them below, I don't think they are exclusive.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

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FEBRUARY 5, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JUNE 24, 2010

Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? Businesses on Twitter should just read some Harvey MacKay books. Go onto Twitter and talk @ people. You’re thinking that I’m crazy. Bob sells insurance.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

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MARCH 25, 2010

Need to see the increase in Twitter followers over time? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Presto, a pretty graph in about 3 seconds flat. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

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MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

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MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

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JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

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MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. How can I help you?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

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APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

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SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 161

Social Media Media Stats Statistics 161

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JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

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APRIL 20, 2010

I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117