Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. John & Partners , a full-service advertising and public relations firm, based in Jacksonville.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JUNE 29, 2010

But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hubspot

MAY 13, 2015

Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations (showing off corporate social responsibility, charitable donations, fundraisers, sponsorships, and so on).

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

APRIL 20, 2010

Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. link] online guitar lessons It is hard to predict keyword phrases on which one should focus when creating a blog.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. All rights reserved.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. Is this based on your experience or is there research to prove this?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

The statistical similarity shocks me. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 2, 2010

[link] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like (..)

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Webbiquity

JULY 26, 2010

Social Media Statistics for B2B Marketers , June 21, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Vital statistics for every B2B marketer , March 16, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Pay attention to your statistics with regard to calls to actions. Your blog works exactly the same way.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 10, 2010

In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. Marketing is becoming more and more like niche public relations, and marketers are looking to not only appeal to the end consumer who will buy their product, but the consumer who will buy their product and tell everybody about it.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

SEPTEMBER 21, 2010

Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. Thanks for this research. I don’t think it would have.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

APRIL 14, 2010

My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead). . “helpful tip&# ) there should be a reaction (a customer takes a step closer to a sale or lead). All rights reserved.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. March 2009. October 2009. A driving force behind the company’s SUBSCRIBERS RULE! Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. Why is this?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

SEPTEMBER 8, 2010

link] Raj – SEO Australia Great research on every point! Jay Baer on the death of Myspace – and what it all means. Funny post by @kimrandall on why you hate Twitter – and [.] Reliability is one of the great assets facebook has that makes it one and only one best social network site online!

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. Is a conversation a monologue, dialogue or could it even be a polylogue? I’m going to get a little education geeky and jargon filled. I’ve tried to simplify it. All rights reserved.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. —————- Topic Research – What exactly do you mean?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. By doing the research, you meet the needs of both the client and customer. I will have to research them more now. link] [link] John S Great in-depth analysis!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Webbiquity

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# 3 Ways social media market research can impact your business by ListenLogic. by B2B Lead Roundtable Blog.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

FEBRUARY 9, 2010

That’s the research study I’d like to see. What this Edelman research demonstrates is that we’ve become a bunch of cynics, and who could blame us? link] Danny Brown I'm not sure if the research tells us anything we didn't already know, Jason. As a result, we have both more and fewer friends than ever.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). A new Pew Research study shows only 8% of U.S. Teens don't pay for statistical consulting services. Those are the people I am interested in.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Statistics. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. link] ATG_ecommerce 59% of consumers check their email account as soon as they wake up, according to new research from @ExactTarget [link] Do you?

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

AUGUST 4, 2010

Yet, we spent millions with research vendors seeking out customers who would do just that in private. I watched too many great social media strategies get derailed by a legal team or an executive's fear of one customer saying something negative. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

SEPTEMBER 23, 2010

link] [link] Jon Leland Looks to be a very valuable business research tool. Are you using social media search to gather business intelligence?…[link] link] [link] Kurrently RT @jaybaer "Kurrently Revolutionizes Real-Time Search" [link] [link] Eric Keosky-Smith … and it works! All rights reserved.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. to be larger than email by 2012 doesn’t hurt, either.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

AUGUST 25, 2010

One thing mentioned that caught my eye is the idea of the kids relating to both brands. here's @jaybaer 's take [link] David I’m not sure who is actually getting a better surge of energy from this deal, Starbucks or Yahoo. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. Objections to @Foursquare?

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate. What is the next generation of crowdsourcing?

Social Media 121

Social Media Media Paid Content Webinar Metrics 121