The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps.

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Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? Close the email and ask yourself again in 1 hour.

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Product Work Management Marketing Budget Creation Marketing Automation Services 100

ClearVoice

MARCH 8, 2022

She also provides insight on creating online courses and selling those courses with help from webinars. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ She is also a huge supporter of, and advocate for, ethical online marketing. Stacy Minero , global head of Twitter ArtHouse.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. You can leave a response , or trackback from your own site. United States License.

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Online Marketing Institute

DECEMBER 1, 2010

Twitter Twitter can offer limitless value in promoting your event. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Follow Adam on Twitter @adamholdenbache.

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Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. The first study done by AWeber (aff.

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Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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Industrial Marketing Today

JUNE 15, 2010

Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Take a quick poll.

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Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

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Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

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Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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Sales Management Pricing Price Marketing Websites 60

Online Marketing Institute

JUNE 25, 2009

Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. link] First shared on Twitter by theRab Last shared: 1 hour 46 minutes ago | 3 shares (expand) | Tweet It close 3 Total Shares: 3 Tweets Loading. | Social Medi.

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Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Most people get writer’s block or their brains freeze up while staring at a blank screen.

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Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful.

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Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

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Industrial Marketing Today

JULY 23, 2010

The objective here is to drive people to your website, which should be the hub of your online marketing. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

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Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Rohit may be the first person to have coined the term “content curator.”

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Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23.

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Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

JUNE 8, 2010

Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. And the cycle of frustration continues.

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Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown?

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Social Media Work Management Marketing Management Media 123

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

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Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

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Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. It’s about humanization.

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Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

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Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. The only thing that’s really certain, is that eventually the online tools will change. I don’t believe Twitter and Facebook will always dominate. Stelzner on Vimeo.

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Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Podcasts vs. YouTube. disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. Private brand communities vs. Facebook.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Q: How do you compare your video marketing efforts on YouTube with your blogging program? The differences are mechanical.

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Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

JUNE 26, 2016

Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads.

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Work Management Online Marketing Marketing Management Service 114

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Marketing isn’t about campaigns any more. Now, he tweeted it to his 1.6 And is that appropriate? Probably not, but maybe.

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