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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Read on to get their insights. MarketingSherpa.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

Search results are resources. . Macroeconomics is an elegant way of saying a “large-scale economic system”, in which societies or governments organize and distribute available resources, services, and goods across a geographic region or country. Since 2009, search advertising spending worldwide has increased from $26.7B

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7 Sales Enablement Blogs You Should Follow Now

SmartBug Media

Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. Sales enablement is about using content within the sales process and providing valuable resources for your prospects.

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Social Media Goes Corporate

Ambal's Amusings

Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts. Recommended Resources. Click and download FREE eBook from Marketo and ClickDocuments.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning 100
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How to measure ROI on creating and marketing content?

Ambal's Amusings

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing. Maria Pergolino.

ROI 100
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Business Marketer’s Secrets to Content Marketing Success

Adobe Experience Cloud Blog

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. The webinar audience had a chance to send in their questions and the speakers made reference to additional resources – their top resources related to content marketing.