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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email. A Forrester research study shows that “6.2% of key influencers are responsible for 80% of the influence in social media”.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. The Internet figure seems low, but this was a very careful and sophisticated study.

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Can you spend 4 minutes reading this post?

Exo B2B

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords.

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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

In a recent study that was conducted by Information Week, one of the top white paper attributes that business executives are seeking is “minimal marketing” With this target audience, short (2-4 page) white papers have only enough room to feature product/solution attributes and benefits. Jonathan Kantor's Tip.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Advice & Opinion. Advice and Opinion. Apply today for a FREE subscription to CIO Magazine! Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. src = [link]. }. White Papers |.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B Lead Generation Benchmark Study 2009. Connect with your customers through a case study. In B2B, this marketing tactic is a case study. MarketingSherpa.