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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email. With this said, for relatively little financial investment, influencer marketing can reap great success. Influencers are experts.

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How to create your own Personal Brand?

Buzz Marketing for Technology

In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC! Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)." He is the author of “Me 2.0:

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Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

Learning to Live With Employee Opinion. The most notorious of these early sites included RateMyEmployer.com (currently on life support), F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009. Beryl’s CEO Paul Spiegelman even wrote a popular book about the importance of employee motivation.

PR 100
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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. I’m sitting on a panel next week that will discuss long-term marketing trends.

Spending 120
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B2B marketing sector bounces back: 57% report rising budgets

Savanta

The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. This is the most pronounced rise in budgets since the B2B Barometer’s inception in 2009.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Sales 2.0,

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Sales 2.0,