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New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

In October 2009, the U.S. Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines.

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Are You Ranking in These Alternative Search Engines?

ClearVoice

Since 2009, Yahoo’s search power has come from Bing which we will talk about next. Bing on the other hand lets you know through their webmaster guidelines. This platform also presents users with a very clean and minimal user interface that some love because it cuts down on distractions. This is due to lower SERP competition.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Created: August 20, 2009.

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Best Twitter Tips, Tools and Tactics of 2009, Part 1

Webbiquity

Doug Kessler outlines his firm’s presentation on seven ways to use Twitter for b2b marketing. Twitter background guidelines by Croncast. . ‘I can’t wait until people stop laughing at that joke,’ added Eliason.&#. Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog.

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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Marketers are good at visual communication, but not necessarily experts with the design tools.

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The Right Way to Ask for Customer Reviews

Convince & Convert

Our party of 20 was attended to with exceptional grace and good humor, but it was what the head waiter said when he presented the bill that was so remarkable (and noteworthy for this post): “I am Ramon. One of the most spectacular places I’ve ever been, the entire place is a giant palapa on a hillside. No windows.

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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

Bird asks users to bring their own helmets, while Lime provides the option to purchase one from the company -- though, again, it's unclear how either verifies that the rider is following that guideline. When Uber first emerged in 2009, it was nearly unheard of -- especially on the east coast. The (Un)Awareness of Scooter-Sharing.