markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Image Source: Drift ).

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. You can follow any responses to this entry through the RSS 2.0 3 Responses to Free Stuff That Sells.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Image Source: Drift ).

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

The Effective Marketer

MARCH 9, 2010

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? An unopened email doesn’t generate leads whether is plain text or nicely designed html. What I Like: Cathy header and good combination of graphic with text to get people interested. Nothing beats good copy.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Yearly B2B Data Decay Rates. This is where the problems begin. Like this post?

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). by Maria Pergolino According to the Radicati Group, Inc.,

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. User rights (i.e.,

Pricing 120

Pricing Price Impressions Marketing Management 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

OCTOBER 12, 2009

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Several years ago, I was brought in to a lead-generation project in which the premium – or offer – was a “top ten” booklet relevant to the target market. What prompted you to embark on creating ‘The Content Marketing Playbook’?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Hubspot

DECEMBER 16, 2014

The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Lesson Learned #2: Lead generation doesn''t have to be complex. Lesson Learned #3: Inbound email marketing can also generate new leads.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28