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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. October 2009 Online Marketing News. YouTube is routinely serving more than a billion video views per day. Google improves Google Reader.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Once your event is created, invite your connections to attend.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns. Match the content to the prospect’s buying cycle to ensure you can nurture them around the cycle (see below).

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#