2009 Event Public Relations Word of Mouth 
markempa
JUNE 14, 2005
I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding." BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
markempa
MAY 25, 2005
« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.
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markempa
MARCH 30, 2005
« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. They have it wrong.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
JUNE 13, 2007
« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?
markempa
JANUARY 4, 2006
« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.
markempa
MAY 23, 2005
» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.
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