The Effective Marketer

FEBRUARY 12, 2009

Stay tuned for additional tips related to how to use Outlook Tasks for better time management and to get things done. P.S.: I will be uploading a document with some screenshots illustrating the tips above to make it easier for you to understand and do it yourself. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

3. Use the body of the ‘meeting request ’ invite to add agenda items, links to documents, and other notes so that people can be prepared prior to the meeting. This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

markempa

MARCH 30, 2005

Now you can track PDF documents without making people register. Now you can track PDF documents without making people register. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 In response, marketers have allowed free downloads but, added registration forms inside their PDFs.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MAY 18, 2007

Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. It’s called intellectual property and in each case it belongs to somebody. All rights reserved.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JULY 27, 2010

Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Indra Gardiner covered social media law in a way that I cannot. All rights reserved.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

MAY 13, 2015

Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations (showing off corporate social responsibility, charitable donations, fundraisers, sponsorships, and so on).

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Let’s say you have a white paper for download on your site. All rights reserved.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

APRIL 6, 2010

Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Very useful editorial calendar document. Remember however, that many factors influence popularity at the individual content piece level. Don’t make assumptions – test them. Nice job Kim! All rights reserved.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

The Lead Agency

MARCH 15, 2018

The first Blockchain was developed in 2009 by Satoshi Nakamoto to produce a decentralised digital currency known as Bitcoin. Public Relations. Good public relations is all about building trust. Therefore, you can imagine how important Blockchain may potentially be for public relations professionals.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Convince & Convert

SEPTEMBER 21, 2010

Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 10, 2010

It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. Of course not. Social media publicly exposes how broken a brand's existing customer service channels are. All rights reserved.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. case for B2B social media has been well documented over the past few months (here, here, and here to cite just a few), but one of the most important components a business must [.] Great stuff. I enjoy your blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Instead, they revolve around removing friction and uncertainty for potential or current customers. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

markempa

MAY 18, 2005

Unlike other books that utilize mostly traditional direct marketing tactics, I will offer the proven approach that has produced documented returns of 2000% to 5000% ROI. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

SnapApp

APRIL 25, 2018

These essentials are well documented and shared throughout the entire organization on a regular basis. . Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue. Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

These essentials are well documented and shared throughout the entire organization on a regular basis. Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue. Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

AUGUST 3, 2010

This is a nice, concise document that covers all the bases I can think of. Mobile Sites for B2B BlackBerry Users - Social Media B2B , July 12, 2010 In previous posts, I explored BlackBerry apps that help B2B marketers , B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 4, 2010

I'm disappointed that it took 7 days, multiple posts on Twitter, Facebook, TripAdvisor, Yelp, as well as their web and phone complaint system, and really disappointed that someone documented it as resolved when it wasn't. But it shows that persistance with a voice across platforms can get a response eventually. All rights reserved.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. Year Founded: 2009. Budget: $10,000+. TechCrunch.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

SEPTEMBER 8, 2010

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. Some of the numbers shown here lend themselves to the skepticism recommended in the post above, but all are documented so take `em for what they’re worth. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

JUNE 28, 2010

One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? Like you said, crap is crap so Ian is right on the money that an approach like this will help ferret out the bad ideas, bring the good ones to the forefront. All rights reserved.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127