Zoominfo
OCTOBER 18, 2022
Demand creation Includes webinars, white papers, and product trials 3. If you don’t have a lot of differentiation, you’re just trying to ride the coattails of the category, capture demand, and create awareness for your brand within that category. Reputation Includes content assets such as blogs and press releases 2.
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Read on to get their insights.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
MAY 3, 2010
Or do you want them to download a white paper? Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Industrial Marketing Today
JANUARY 26, 2010
The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Developing your unique value proposition is also a good way to differentiate your company from the competition.
Ambal's Amusings
AUGUST 27, 2010
Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.
Industrial Marketing Today
JULY 9, 2010
Learn to differentiate between metrics and key performance indicators (KPI). FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Industrial Marketing Today
MAY 14, 2010
Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). This white paper aims to change that perception of them.
Expert insights. Personalized for you.
130 
Let's personalize your content