Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
Demand creation Includes webinars, white papers, and product trials 3. If you don’t have a lot of differentiation, you’re just trying to ride the coattails of the category, capture demand, and create awareness for your brand within that category. Reputation Includes content assets such as blogs and press releases 2.
Let's personalize your content