Webbiquity

JANUARY 2, 2013

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. iMedia Connection ). Founder’s Blog ).

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Paid Content Stats Social Media Paid Search Agency 100

Atomic Reach

JANUARY 3, 2019

Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Find him on Twitter & LinkedIn. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Wherever consumers are clicking, search marketers and PPC ad buyers are at work. In fact, as more publishers opt to offer a PPC buying option, the universe of PPC ads will continue to increase." New to the list of PPC providers this year is Facebook.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Measuring social media is viable, but not obvious. All rights reserved.

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Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

SEPTEMBER 14, 2010

And of course product improvement ideas are important. Of course, *I* have an app for all that. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

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Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

MAY 27, 2015

My Mindset in 2009. We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! Google, of course, saw it the other way around. I worked a maximum of 10 hours a week. This blog post will tell you exactly why. I never wanted to spam the Internet.

Google 28

Google De-duplication Skype CAN-SPAM 28

Convince & Convert

SEPTEMBER 21, 2010

We’ll spend plenty of hours on the golf course with our clients and know that it’s doing something (though we can’t always say what), but the more intangible relationships that are separated by a computer screen we somehow tend to value less. Especially social media, but even SEO, PPC, email, etc.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. It's almost like a syllabus for your own self-paced interactive marketing guru course. So here are several more of the best SEO-related pieces from 2008 thus far. A tad self-serving, but informative.

SEO 20

SEO SEM Best Practices Buzz 20

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3. All rights reserved.

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Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? If a consumer emails a company, we’ve trained them to expect a response in a day or so. But, if they tweet your brand, they expect you to answer in seconds. This is a tricky proposition. All rights reserved.

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Conference Organization Paid Search Agency PR 116

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

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Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 24, 2010

Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. How many SpaceBags or food dehydrators were sold before they were infomercials? Infomercials create brand-new categories by tapping into unexpected desires. Your social media strategy should do this too.

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Social Media Paid Content Media Webinar Metrics 122

Martech Advisor

MARCH 30, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Once you complete the book, you can supplement your learning with Google’s Google Ads Certification courses that cover the five key areas of Google Ads, viz. Learn More: Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020.

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Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Webbiquity

JANUARY 10, 2010

In this long guest post, Ben McKay starts off with the contention that “with market research, planning, implementation, creative flare, and an ongoing feedback loop of course, you can do just that –(SEO to draw the right kind of traffic) the same way you attempt to carry-out more traditional marketing campaigns.&#

SEO 100

SEO Tips Best Practices PageRank 100

Hubspot

OCTOBER 27, 2020

Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. SEO Courses. SEO Courses. In this Academy course, I'll walk you through the exact workflow we use, sharing examples and actionable tips along the way. But back to the courses.

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Resources SEO Lead Ranking Marketing Analytics Tools 101

Convince & Convert

MAY 5, 2010

John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. All rights reserved.

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Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

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Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

FEBRUARY 23, 2010

Of course, this isn’t entirely an either/or scenario. And of course, how many followers will become customers. People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. All rights reserved.

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Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles.

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Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

AUGUST 5, 2014

My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. I then got the free PPC credits you get when you sign up for Facebook, Google, and LinkedIn ads and targeted all employees working at HubSpot. who would have thought?

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Paid Content Work Management Marketing Management Paid Search Agency 28

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] jaybaer Of course it's better to do something rather than nothing. All rights reserved.

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Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. Of course, you need to have a solid site first. Of course, that's another post. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Your LInkedin page. Your blog, naturally. Maybe others disagree?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

JULY 26, 2010

Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Blog as hub, site as spoke , June 23, 2009. SEM & SEO & PPC & CTR.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

link] Weekly Links: August 23, 2009 | UpYourSocial [.] You’re a non-profit hoping to take your social media engagement to the next level? Think out a policy and develop a strategy! [.] Develop a Social Media Strategy in 7 Steps [.] link] Connecting the dots with your blog « [.] The Seven-Step Program – Jay Baer [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Of course lawyers won't let you say “hurricane proof&# – but they are.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Your potential customers have questions about your company, your products, your services, your competitors. Content without community, without approachability, without humanization and kinship is ineffective. Thanks for the homework~!

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Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 13, 2010

Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. Thanks for reading.Dan. danperez Wow! Did I just write all that?! CindyMO Arnold Palmer. Yes, Arnold Palmer, the legendary golfer. When I was a kid, I was lucky enough to go to a major PGA golf tournament.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 11, 2010

Of course it would have been nice if you had picked Iowa- we have a pretty great social media scene around Des Moines- but I'm always amped when someone lands in “fly over country&# on purpose! Working remotely and living where you want to live is the best lifestyle and my husband and I have done the same. All rights reserved.

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Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 28, 2010

Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. . *5 Ways to Turn Helpfulness Into Marketing Greatness* [link] RT @jaybaer: [link] Maark Find and show how you can be helpful. Helpfulness = great marketing success. Provide awesome content, always be helpful. All rights reserved.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 2, 2010

Facebook is kind of my girlfriend/sister haven, except for my Page of course, which is a bit more business like. All my family are on Facebook (they're not on Twitter), all my high school friends. But mostly, they are other women (all ages). I almost never blend the two in terms of updates, not even on my Page that much.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 21, 2010

If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. Perhaps the reason is as simple as this.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. Social Media? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 10, 2010

Of course not. RT @jaybaer: Why Influence Mining is the Next Gold Rush [link] Margaret If we could all get decent customer service via phone and email, would we even bother to complain on Twitter? Social media publicly exposes how broken a brand's existing customer service channels are. All rights reserved.

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Paid Content CRM Paid Search Agency Social Media 135

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. Just kidding, of course. If you have a consumer product, it's interesting of course. Aaron: Run, fast? What are your thoughts here?

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. Just kidding, of course. If you have a consumer product, it’s interesting of course. Aaron: Run, fast? What are your thoughts here?

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100