2009 Conversion Demand Generation Features 
Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
Customer Experience Matrix
FEBRUARY 4, 2009
But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. I did publish a real review in July 2009.]
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Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.
Customer Experience Matrix
FEBRUARY 12, 2009
The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns.
Webbiquity
FEBRUARY 14, 2010
Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Here are six key points that surfaced from our conversation. “Demand generation&# is a better term, though still not precise. They apply technology to a difficult process.
Customer Experience Matrix
NOVEMBER 4, 2010
Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. These features let Right On support multi-step campaigns although complex designs would be a challenge. Either way, it’s worth a look to see what you’re missing.
markempa
APRIL 3, 2006
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
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