ViewPoint

SEPTEMBER 27, 2012

Dave talks about the cost savings and efficiencies to be gained from marketing’s more active role: “It’s crazy for a sales rep to spend time nurturing and keeping in touch with 25, 50, 75, or 100 people when marketing can do that much more efficiently. That’s probably not always the most efficient way to go about doing things.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

NuSpark Consulting

NOVEMBER 30, 2011

Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. For example, a vendor that makes process control software might emphasize efficiency to small businesses and growth potential to larger ones. Not unlike what you do on laundry day.

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

Atomic Reach

JANUARY 3, 2019

Mark Schaefer - Speaker, Business Consultant, Author. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat. Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

JANUARY 31, 2013

I ended up launching two separate marketing businesses in Europe: a strategy consultancy firm and a marketing services agency that supported Fortune 500 clients as well as smaller companies. I joined SAP as Head of North America Marketing in 2009. How are you accomplishing that?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

SpotMe Blog

JUNE 13, 2023

If you are considering changing the pharmaceutical meeting planning company you work with, it is vital to consult your organization’s internal policies, recommendations, and lists of approved partners before consulting this list. Consult our list of top medical communications companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Maybe FPT will help you think about the efficiency of your time spent on Twitter? Followers per tweet. What do you think?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

WebMarketCentral

APRIL 2, 2009

I've also seen dramatically increased interest in hiring social media consultants. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? If you're inside an organization on the hiring side, here's how a social media consultant can help your firm.

Social Media 20

Social Media Consulting Social Marketing Media 20

ANNUITAS

JANUARY 10, 2011

I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently. In your view what will 2011 bring for B2B Marketers?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

The ROI Guy

JUNE 8, 2010

From PA Consulting Group, a new CIO survey confirms what many already know: one in three (74%) have been asked to reduce IT budgets and similarly (75%) have been tasked with increasing operational efficiency to deal with the recession. Of note in the survey, 55% are not setting innovation targets.

Customer Surveys 40

Customer Surveys Consulting Efficiency Studies 40

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Buyers no longer rely on sales people for basic information or exploratory “consultation.&# How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. There is now a baseline.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 124

Social Media Work Management Marketing Management Media 124

The ROI Guy

NOVEMBER 14, 2011

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. SMBs are leveraging more cost efficient and agile IT strategies to be frugal, but at the driving business operating efficiency and effectiveness.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Convince & Convert

FEBRUARY 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. However, the data base of the concerned company should be in good shape. Im Jay Baer. How can I help you? All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] Lisa Alvey Staggering Social Media Insights – The Best of Twitter 20 eBook – [link] (via @jaybaer) <–cool stuff! Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. 100 Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting – Convince… [link] [link] Top ? link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Adobe Experience Cloud Blog

AUGUST 5, 2011

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. On July 26, 2009, I celebrated a half-century on the planet. Marketing Efficiency and Effectiveness. Enterprise Transformation. Competitive advantage.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Online Marketing Institute

JUNE 30, 2009

Which channel is more efficient for you? First we need to know the units that you use to measure efficiency. So, in terms of things like time/ contact , money/ contact , and "times used" (how many times we can put one piece of information out to the market), blogging and related social media is, by far, the most efficient activity.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 9, 2017

I’ve experienced the pros and cons first-hand with the growth of Kurve as my digital consultancy. It’s easy to get mixed up in a world of ideal processes and workflows, but unless they contribute to efficient delivery (and therefore results), they’re redundant. Strip out the unnecessary, and maintain the critical.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Work Management 70

Convince & Convert

SEPTEMBER 21, 2010

I am new to Twitter and Facebook, my two choices for developing my voice and platform as a business writer and consultant. I am new to Twitter and Facebook, my two choices for developing my voice and platform as a business writer and consultant. link] Susan M Kuhn Very good distinctions between one-way media and social media.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies. Sharing this with my readers, very well laid out! link] Top ?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. She is co-founder of The Blog Squad , providing blog services and consulting. By Joe Pulizzi and Newt Barrett. Velocity's The B2B Content Marketing Workbook.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail. Keep that great content coming!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Biznology

SEPTEMBER 13, 2021

The following is an exclusive sneak preview excerpt from the forthcoming book, Engaging Employees Through Strategic Communication, co-authored by Consultants Collective member consultant Mark Dollins and John Stemmle, Chair & Professor of the Department of Strategic Communication at the University of Missouri School of Journalism.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Directive Agency

OCTOBER 28, 2023

While these methods were effective in their time, they lacked the scalability and efficiency needed for a forward-thinking business. 3: Martal Group (Founded: 2009) Martal Group , a veteran in the game since 2009, brings a distinct flavor to demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Directive Agency

OCTOBER 28, 2023

While these methods were effective in their time, they lacked the scalability and efficiency needed for a forward-thinking business. 3: Martal Group (Founded: 2009) Martal Group , a veteran in the game since 2009, brings a distinct flavor to demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] [link] Dukky RT @pamdyer: Do you know where to find your biggest fans?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? And with social media targeting, advertisers can be that much more efficient with their messages. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Webbiquity

JANUARY 10, 2010

Dev Basu provides five tips to SEO consultants on how to successfully sell their services, such as asking good questions, focusing on solving client problems, and identifying exactly what the prospective client needs to know (and then not wasting time by telling them everything under the sun). Understand Google’s Guidelines by Alibaba.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

AUGUST 18, 2010

I think showing the different questions to ask will help PR firms define overall goals much more efficiently. When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution.

PR 162

PR Social Media Paid Content Media 162

Hubspot

DECEMBER 17, 2014

In 2013, advertising agency, Hill Holliday , and brand strategy consulting firm, Lippincott , released the “ Welcome to the Human Era ” report, which evaluates brands and separates those that are Human Era brands as opposed to Industrial Era. Human Era Brands. What exactly does it mean to be a Human Era brand?

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Martech Advisor

MARCH 30, 2020

Reward quality over efficiency. Ilya Katsov is the head of data science at Grid Dynamics, who has consulted organizations such as Macy’s, Kohl’s, Verizon, Stanley Black & Decker, JCPenney, Apple, and T-Mobile. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). April 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100