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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. You get the point.

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are you paid enough? new salary survey released

The Effective Marketer

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Happy salary negotiation!

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Video for Financial Services: Banking and Beyond

Vidyard

That gap in adoption has remained due to: Increasing regulations Increasing penalties due to non-compliance ( regulators have imposed $342 billion in fines on banks for misconduct since 2009) Lack of compliance controls to cost-effectively review and supervise video content.

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Video for Financial Services: Banking and Beyond

Vidyard

That gap in adoption has remained due to: Increasing regulations Increasing penalties due to non-compliance ( regulators have imposed $342 billion in fines on banks for misconduct since 2009) Lack of compliance controls to cost-effectively review and supervise video content.

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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Solution Toolbox provides their own comparison of their system to Squarespace and LightCMS , but take it with a grain of salt; it’s biased in their favor of course and some of the specifics are out of date (for example, Squarespace now includes a forms-builder). The site is a bit cheesy, but the functionality of the tool is solid.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ).