Savanta
FEBRUARY 24, 2015
The B2B Barometer has been a consistent feature of the B2B landscape since 2009. The B2B Barometer was designed as a ‘state of the nation’ study. At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. What are the most important trends they see in the world of B2B marketing?
The Effective Marketer
JANUARY 11, 2010
Excel Template for vendor comparison: you can download and use my template as a starting point. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You get the point.
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The Effective Marketer
AUGUST 14, 2009
This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation!
Industrial Marketing Today
SEPTEMBER 3, 2010
What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Industrial giants have deep pockets to create marketing content on a daily basis. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost?
The ROI Guy
FEBRUARY 12, 2010
As a result, significant demand exists for content oriented marketing campaigns, those that deliver education and personalized advice to customers. Rich internet applications (RIAs) such as on-line interactive assessment tools, ROI calculators, and TCO comparisons are important elements of such campaigns.
The ROI Guy
NOVEMBER 4, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
The ROI Guy
FEBRUARY 4, 2009
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Drive Budget Planning with the “IT Hierarchy of Ne.
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