markempa

MARCH 21, 2006

During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. So how do you ask for referrals? correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

SEPTEMBER 12, 2007

" Each discipline is vital to the success of the company and they must work together as team. As marketers we need to do more to educate our peers on the value of marketing. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

JUNE 9, 2005

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". event in Boston on May 21.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". event in Boston on May 21.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. I should know — I am an engineer too. Anything you can do to help them find the right information quicker will score big with engineers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. UNsettling Stratten has a knack for gaps. A tall order, to be certain. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

JUNE 8, 2005

As an expert, people and companies will seek you out when they have problems. If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. There really wasn’t any other proof.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. Every company is its own TV station, magazine, and newspaper. What others are floating around out there? I know this one isn’t mine.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Hubspot

MARCH 9, 2017

There are certainly challenges and obstacles associated with managing a remote agency team, not to mention the potential for hidden impact on company culture and productivity. Embrace referrals: A referral from a friend, peer, or colleague somewhat mitigates risk. Twitter and LinkedIn are the first ports of call.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Ad Agencies Work Management 66

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Yes, social media applies to B2B.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Or is this just creepy? There are something like 150 million blogs.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Hubspot

SEPTEMBER 15, 2023

CRM systems save small business owners time by automating call logs and notes, entering company data, and more. As a small company, it’s important not to get distracted by the bells and whistles that come with many enterprise-level software packages. What you need is customer relationship management (CRM) software.

Enterprise Management 68

Enterprise Management Work Management Marketing Automation Services Marketing Management 68

The Lead Agency

MARCH 15, 2018

Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. In short, the Blockchain is about trust. How will this affect marketing in the next ten years?

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Hubspot

FEBRUARY 7, 2019

You landed your dream job and became increasingly anxious that maybe you weren't cut out for it, or maybe you'd never rise up in the ranks like your peers. Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. Because a little mindset change could go a long way.

Peer-to-peer 76

Peer-to-peer Thought Leadership Positioning Training 76

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

markempa

APRIL 12, 2007

Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.” B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

MAY 19, 2005

Reichheld asks, “Would you recommend our products or services to a business peer?” When your customer’s act as good references, they show that they have received value from your company. When your customer’s act as good references, they show that they have received value from your company.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. But we all know it's not. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. When you add a contact from LinkedIn into Nimble, it automatically checks to see what other networks it is on. Market interest has remained fairly strong since then. 1) Infusionsoft.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. How to Select the Best Blockchain PR Company.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Webbiquity

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. –yet only 25% of companies offer social business training to their employees.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100