Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter? population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Sure, online video is hot, but how you optimize video assets? Which sites are most important to participate in?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Online Marketing Institute

DECEMBER 1, 2010

Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule. What is Your B2B Company About? If your event has the resources and a large enough base of attendees, consider putting a community in your event planning agenda. Powered by Wordpress.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. With JaneNation, St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Noting some statistics on the explosive growth of online video, David L. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath Albee's blog Marketing Interactions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. by @jaybaer: [link] (via @ginidietrich) [link] Patrick Reyes The digital eco system can be applied to large companies too!

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. •

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Marketing Insider Group

JANUARY 2, 2013

The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. sources through the purchase funnel according to Peter Burris from Forrester. If you write about your company and your products, then it’s a brochure, not content marketing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Media Paid Content Work Management 157

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Read on to get their insights. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily.

Social Media 100

Social Media Tips Media Best Practices 100

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. And the fact that Forrester Research projects social media spend in the U.S. mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. A new research study of 1,400 U.S. But yet so many companies are using Twitter as a post-modern headline news service. The company can’t ignore me then!&# There was no law, edict, or pitchfork-wielding band of angry citizens. And for what?

Twitter 147

Twitter CRM Business Paid Search Agency 147