Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Content Standard

SEPTEMBER 10, 2016

In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Content Marketing Institute

DECEMBER 31, 2018

Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi. Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook. It’s not big enough.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Martech Advisor

FEBRUARY 3, 2020

Cheetos is making a Super Bowl appearance for the first time after 2009. Frito Lays also conducted an extensive media campaign ‘Ready for Crunchtime’ to get consumers stocked up with snacks. ’s CMO, said, “ public awareness of the product has been low despite high rankings by candy bar enthusiasts.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Hinge Marketing

JUNE 1, 2015

.” When Paul started his blog, Marketing Darwinism , in 2006, “No one knew where blogs and social media were going,” he notes. ” His blog’s success did not go unnoticed by Bearing Point, his employer at the time, and the CMO asked him to set up a blog for the company. On Twitter or Facebook?

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

Smashmouth Marketing

MAY 1, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 At the last conference social media dominated one of the discussion panels.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). paynejoe : Avg CMO tenure 22 mnths.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Smashmouth Marketing

MAY 3, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 At the last conference social media dominated one of the discussion panels.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Ambal's Amusings

FEBRUARY 18, 2010

Does this mean cross-media, low-volume campaign all year long? Social Media (blogs, Twitter, Facebook, LinkedIn). B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). What do I do?”

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

APRIL 15, 2010

What formerly was the sole bastion of the media, is now also a company bailiwick. Previously, content about Kodak products would have been created by the media. It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. Consider a company like Kodak.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

EveryoneSocial

JANUARY 6, 2019

Below, you’ll find the worst social media advice for businesses and what to do instead. Social media has without a doubt shifted over the years since many platforms first took over the world. Most companies (including your own) dedicate time, money, and resources to social media. Instead: Build a Trusting Audience Over Time.

Social Media 80

Social Media Media Marketing Budget Creation CAN-SPAM 80

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. They provide numbers, not insights. No problem.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Hubspot

AUGUST 5, 2014

My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. I joined a 10-person dot-com startup in 1999 as their second marketing person, after the CMO. weird, I know). I had NO clue why -- but I loved it!

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Use Twitter, Facebook & LinkedIn for Content Marketing? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. When social media ‘will be like air’ , May 25, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

AUGUST 2, 2018

True or false: Social media marketing is best used for brand awareness. If you said true, your social media strategy may be stuck in 2004. Back in the early 2000s, the advent of social media, algorithms were much less sophisticated and treated brand pages and individual users alike, but this is no longer the case.

Marketing Attribution 49

Marketing Attribution Lead Ranking Social Media Multi-Touch Attribution 49

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? What to do?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

MARCH 16, 2010

But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? A new Pew Research study shows only 8% of U.S.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Online Marketing Institute

MARCH 30, 2011

So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. After all, we can bring all the content forward we want, but at the end of the day, our content must have a point of view (which means it needs to be owned media ).

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

The Lead Agency

MARCH 15, 2018

The first Blockchain was developed in 2009 by Satoshi Nakamoto to produce a decentralised digital currency known as Bitcoin. The cost of verifying, distributing and operating advertising networks such as the Google Display Ad Network and paid social media advertising like Facebook Ads can be expensive. History of Blockchain.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Customer

AUGUST 30, 2019

Also, more people use email than use Facebook and Twitter combined. Zendesk was founded in Copenhagen in 2007, moved to San Francisco after its series B funding in 2009, and went public in 2014. Mike Chi, CMO of the wedding registry startup Zola , says his company sends a follow-up email after every customer service interaction.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

JUNE 24, 2016

And then there’s the consulting team, who focuses on a lot of the projects that we do on a strategic planning and consulting front and then there’s the media side, which is really where Convince & Convert started. When Facebook Live video came out, he was right on that. Maybe it’s not Facebook’s fault.

Content 113

Content Work Management Planning Video Marketing 113

Webbiquity

JUNE 6, 2011

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100